Just now, Amazon officially announced several new policies, and each new change is related to our operating strategy. Seller friends, please take a look at these key updates and adjust your operating plan in time! 🚀

Prime membership discounts will be charged

According to the news, Prime exclusive discounts are expected to be available for claiming in mid-October, but unlike previous years, there will be a fee for claiming this promotion. Prime members will be charged a fee of $50 for the exclusive discount!

It is understood that this fee is charged based on the promotion dimension, rather than on a single ASIN basis. This means that a single Prime special discount promotion created by the seller can include up to 500 ASINs.

This change may have little impact on some sellers, but for those sellers who are accustomed to participating in big promotions at low cost, it will undoubtedly increase costs.

For sellers who want to prepare for the Black Friday promotion, they must pay attention to the latest policy changes in a timely manner and be fully prepared to welcome the big promotion carnival in the second half of the year.

Recently, it has been confirmed by multiple Amazon investment managers that the 2024 "Black Friday Cyber ​​Monday" promotion will start on November 21 and last until December 2 , a total of 12 days , which is longer than any previous Black Friday promotion.

It is worth noting that the inventory participating in this promotion must be delivered to the Amazon FBA warehouse before October 19 to ensure that it can be labeled with the Prime label during the promotion period.

This extended promotion period not only brings more sales opportunities to our sellers, but also requires sellers to prepare inventory and make logistics arrangements in advance to avoid any delays.

Eliminate excess storage fees

This is undoubtedly very good news for Amazon sellers. Previously, too many sellers were charged sky-high excess storage fees due to excess inventory, which has been criticized by sellers. But just yesterday, Amazon issued a new notice, officially announcing the abolition of this fee during the peak season.