How to promote new products on Amazon?

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How to promote new products on Amazon? I think this is the most concerned issue for many new sellers. They may not know where to start. However, for many mature sellers and operators, they think that promoting a product on Amazon is easier than on domestic e-commerce platforms or other cross-border e-commerce platforms.

Product promotion and product selection are inseparable. Without product selection, promotion has no practical significance. A product worth promoting must be based on a very good market research in the early stage.

Today I would like to give you some ideas and share with you the ideas and rhythms we often use to promote products.

1. We must do a good job of listing the products and find the keywords of the products accurately. We should bury the keywords in our titles or listing pages. If we do not find all the keywords accurately, the effect of promotion will be greatly reduced.

2. After the FBA products are put on the shelves and put into the warehouse, we need to give three days to observe the natural traffic. There is no need to rush to start advertising immediately. During this period, we can open coupons and give him coupons of about 10% according to our profit situation.

3. Turning on automatic advertising will involve many details of advertising settings. There is a prerequisite. If we find that he is placing orders every day and has a good effect through the previous natural observation performance, then we can increase the advertising budget. If there is no good effect, it doesn’t matter, because we need to test the model and run data through advertising. At this time, we must ensure that this type of advertising has at least 20 clicks per day, run data through advertising, and drive our system to capture the keywords of our listings, etc.

4. At this time, some orders may be placed through advertising, and some keywords will also have weight. We must go to the front page and search through the roots of these keywords, including its long-tail keywords, and then see where the product ranks. If necessary, you can consider doing some evaluations.

5. Based on the performance of automatic advertising, we filter out some relatively high-quality keywords, or product positioning ASIN, or category pages, etc., and then open manual advertising. The advertisement should contain the keywords previously buried in the listing, as well as the better keywords that our automatic advertising runs. Be sure to avoid direct competition with big words.

6. If your product still performs very well after the above steps, we can consider opening a wave of off-site discounts and pay attention to the flash sales within the site.

If you promote your products in this way, it will definitely have very good results.

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