Note! Amazon's effective tracking rate must be at least 95%

Update highlights

1. Comprehensive tracking requirements: Sellers are required to provide customer-visible tracking information for all self-fulfilled orders, no longer limited to logistics service providers integrated with Amazon.

2. Cross-border orders included in VTR: Orders shipped across borders to or from countries such as Germany, France, Italy, Spain, etc. will be included in VTR, except for orders with an order value of less than 20 euros and using the "Letter" service.

Definition of Valid Tracking Rate (VTR)

VTR is a self-fulfillment performance indicator that measures the frequency with which sellers use valid tracking codes for orders. It represents the percentage of shipments with valid tracking codes to the total number of shipments within a certain period of time.

VTR calculation formula: Number of shipments with valid tracking numbers / total number of shipments * 100%

The impact of low VTR

Reasons for low VTR

- Failure to add or update tracking numbers in a timely manner.

- Out of stock or logistics delay.

- The tracking number provided is invalid.

Measures to improve VTR

- Verify the accuracy of tracking information.

- Check the logistics process.

- Communicate with the carrier to confirm the package delivery status.

- Strengthen internal management to ensure the order processing process is correct.

- Communicate with customers in a timely manner and provide clear shipping information.

How to keep VTR up to standard

1. Choose a shipping carrier that integrates with Amazon.

2. Optimize order processing flow and improve efficiency.

3. Monitor VTR performance regularly and resolve issues promptly.

4. Streamline the process with Amazon’s Buy Shipping service.

The VTR metric is crucial to improving customer experience and maintaining the reputation of e-commerce platforms. Sellers are advised to prepare in advance to ensure a smooth transition before the new policy takes effect.