Amazon's anti-counterfeiting team is really serious! A large number of sellers have been banned for selling counterfeit goods!

Counterfeit and shoddy products are rampant on Amazon. According to data from Amazon account freezing consultants Thompson & Holt, counterfeit products accounted for 22% of the top ten most common reasons for Amazon sellers' accounts being frozen this year.

There is no doubt that the prevalence of counterfeit products on Amazon not only creates a bad shopping experience for consumers, but also damages the interests of brands and platforms.

Not long ago, Amazon announced the establishment of a global anti-counterfeiting team, which also demonstrates its increasing efforts to combat counterfeiting.

Many sellers were banned for counterfeit products

Recently, many sellers in the seller communication group said that their accounts were deactivated and their products were deleted. The reason is that the products they sold may be counterfeit or fake.

▲ The picture comes from the seller communication group

▲ The picture comes from the seller's request for help

The following four points can be learned from the email

1. The seller’s account was deactivated because the products sold by the seller may be counterfeit or fake according to Article 3 of the Amazon Business Solutions Agreement.

2. Amazon will periodically request additional documentation from sellers to verify their account information and confirm the authenticity of certain products.

3. Inform the seller how to reactivate the account and what information the seller needs to provide in different situations.

4. Remind sellers that they need to appeal within 17 days. If two appeals fail, they will no longer be allowed to sell.

In this case, can the seller successfully appeal?

So why did the seller receive this email? Some sellers made the following speculation:

1. The seller is found to have no authorization to follow other sellers and is reported to have sold fake goods;

2. The seller is detected to be selling counterfeit goods by the Amazon system or the Amazon global anti-counterfeiting team;

3. Being maliciously complained of counterfeiting by competitors.

In fact, we can see that no matter which of the above situations is the case, the most fundamental reason is that the seller is selling counterfeit goods.

Many sellers are at a loss when faced with such a situation, and the most urgent thing is to recover their accounts through appeal. However, sellers have different opinions on whether they can appeal back their accounts if they are blocked due to counterfeiting.

Some sellers said: If there is infringement, just admit it and give up this site.

▲ The picture comes from the seller communication group

However, one seller said: It doesn't matter, just send the purchase receipt, and provided the following two methods:

1. Directly save and submit the screenshot of 1688 logistics information without coding.

2. Build your own website to sell goods with the brand logo, but it may be too late due to the long time limit.

▲ The picture comes from the seller communication group

Some sellers also conducted a dialectical analysis, saying that this was Amazon's authenticity investigation, and there was a specific brand at the end of the email. Without the brand's authentic authorization, there was nothing that could be done.

▲ The picture comes from the seller communication group

In fact, Amazon also made it very clear in the email that if sellers want to appeal, they must either have a brand authorization letter or their own brand.

Cross-border e-commerce branding is gaining increasing attention

Indeed, cross-border e-commerce has entered the era of branding, and Amazon has increasingly paid attention to brand issues. Previously, Amazon launched two projects, Brand Registry and Project Zero, to combat counterfeit goods.

On June 24, Amazon established a new team specifically responsible for connecting with government law enforcement agencies around the world to crack down on overseas third-party sellers who sell copycat and counterfeit products.

In the future, I believe Amazon will invest more energy and formulate stricter policies to ban counterfeit goods and protect brand sellers.

As an Amazon seller, you have more or less known from the various platform policies the importance of brands gaining advantages in Amazon's various systems. Once a seller has registered a brand on Amazon, Amazon will open up many additional analysis reports and platform functions.

By the way, the USPTO recently released a notice of proposed rulemaking. The notice shows that the USPTO intends to adjust or increase certain trademark fees in October. In short, US trademark fees may increase, and sellers who intend to register brands should hurry up to register trademarks before the price increases.

In short, we hope that sellers can strictly abide by Amazon platform policies to ensure the security of their own accounts. We also hope that sellers can realize the importance of brands and obtain more rights and interests by registering brands, providing security for products, and achieving longer-term development.

Sellers can discuss their views on selling counterfeit products and brand issues on Amazon in the comments section~

Text ✎ Xiyue/

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Amazon's anti-counterfeiting team is really serious! A large number of sellers have been banned for selling counterfeit goods!

Many sellers were banned for counterfeit products

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