What is Jabong? Jabong Review

Jabong is a famous fashion + e-commerce website in India. It was founded in 2012 and mainly deals in fashion clothing, shoes, hats, watches, beauty products, home accessories and traditional Indian clothing. In July 2016, Flipkart acquired Jabong through its subsidiary Myntra.

About Jabong

Jabong.com was co-founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain as an e-commerce portal selling Indian fashion and lifestyle products. All the co-founders have left the company so far.

According to The Economist, in 2012, Jabong had total sales of approximately $100-150 million. In March 2013, Jabong was shipping over 6,000 orders per day. According to a presentation to Rocket Internet investors, in the first quarter of 2016, Jabong's net revenue was €32.6 million, up 14% from the same period last year. In September 2017, Jabong was reportedly Dorothy Perkins' third-largest e-commerce partner worldwide.

Business Model

In India, e-commerce companies generally adopt inventory and managed marketplace models, and Jabong follows these two business models. In the inventory model, products come from brands and are stored in the company's warehouses. In the managed marketplace model, Jabong provides marketing, logistics and delivery support to merchants.

International Stores

Jabong also has an international online shopping store called "Jabongworld.com", the highest traffic to which comes from the United States, followed by countries such as Malaysia and Mauritius.

Jabongworld.com was shut down in mid-2016.

Development History

-Jabong was founded in 2012.

-In March 2012, Jabong launched its first TV commercial.

-In November 2012, Jabong and cricket equipment manufacturer SG Cricket launched a range of Virender Sehwag cricket bats.

-In May 2013, Jabong launched a fashion collection based on the Bollywood film Yeh Jawaani Hai Deewani, showcasing the stylish outfits used by the film stars in the film.

-In July 2013, Jabong again connected with Bollywood through the film Bhaag Milkha Bhaag and presented a collection inspired by the film.

-In November 2013, Jabong along with Puma launched a digital fitness campaign 'Gear up Buddy' with Bollywood actor Chitrangada Singh.

-In November 2013, Jabong entered into a partnership with the Jack & Jones brand to sell merchandise for the band Above & Beyond.

-In 2014, Jabong collaborated with Humpty ShaRMA Ki Dulhania.

- In 2014, Jabong launched India Online Fashion Week, an event described as a platform for young and emerging designers, stylists, models and photographers, mentored by fashion industry experts including celebrity mentor Yami Gautam.

-In April 2014, Jabong launched a monthly fashion magazine, "The Juice", which covers stories and features on fashion, beauty, people, trends, travel and pop culture.

- In October 2014, it was reported that Amazon was in preliminary talks to acquire Jabong, but no deal was taken and neither party confirmed why.

-In July 2016, Jabong was acquired by Myntra, a subsidiary of Flipkart.