Brand registration disappeared? Amazon sellers are affected

In the past two years, Amazon's policy on unbranded products has become increasingly tightened. A large number of sellers are moving towards the brand route. After brand registration, they can use various platform supports such as A+ pages, zero plan and transparent plan, etc.

However, recently some Amazon sellers who have registered their brands have discovered a shocking situation: their brand registration has been removed!

This is not an isolated phenomenon. In our Planet community, many students have encountered the problem of brand registration being removed , and some have not been able to use the registration function normally.

Most sellers who encounter problems find that their brand registration is gone without any prompts, emails or notifications, and the registered brand page directly shows that no brand is registered.

This causes a series of registration-related functions for sellers to become unusable, the A+ page will not be displayed, and even filling in the brand name when uploading products will result in an error.

Many sellers who have encountered this error have contacted customer service, but no matter which side they contact, they will be asked to contact the brand registration team. However, no response is received when contacting the brand team link in the case.

What’s more serious is that at this time, even if the seller re-registers according to the original brand and information, the brand registration will still give an error, indicating that the brand in the information has been registered.

Among several feedbacks we received, the sellers registered their own brands without authorization. In this case, only they themselves should be able to register the brand. As a result, their own store was unregistered and the original brand could not be registered again. Isn’t this equivalent to not being able to use the brand anymore?

Now the sellers cannot get any official statement about this matter. When removing the seller’s brand, Amazon did not send any notification via email or backend, which makes the sellers confused. If there is a violation, Amazon should just tell you where the violation is. Now the seller’s brand has been removed, and they don’t know the reason and cannot re-register the brand. There is no room for maneuver at all!

Here are two methods for you to try according to your situation. First, try to contact the brand or other Amazon store teams as mentioned above (you can add my WeChat to get the contact information of various Amazon teams: zyqmda). You can also appeal to try to recover or release the brand lock status, and then re-register.

Considering that it may be the "black technology" of third-party service providers, sellers who encounter this situation can check the recent trends of competing products and track the performance of competing products. If the competing products benefit a lot from this, then in all likelihood this situation is related to the competing products.

There are relatively few sellers who have encountered this situation at present, and there is still a certain possibility that it is a bug in Amazon’s backend. In comparison, brand registration has a greater advantage.

Through Amazon brand registration, sellers can better protect their registered trademarks and provide customers with a reliable shopping experience. Therefore, sellers who have the conditions should make good arrangements for brand registration.

Let me briefly talk about the materials and steps required for filing. First of all, the materials, 2.0 filing requires the following materials:

① The brand of the seller who is applying for brand registration must be an R mark that is valid in the target country of sale;

② A trademark can be a word trademark or a graphic trademark;

③Product or packaging pictures or logo pictures with trademarks;

④Proof of trademark holder

⑤Brand official website

After all the materials are prepared, go directly to the official website (the brand store page in the backend) and click Create, then upload the corresponding materials and submit the application according to the process and prompts. After submission , you will generally receive a reply in the form of a case within 3 working days regarding the filing review status. Please pay attention to your case list.