A complete analysis of factors that affect product search rankings - understanding how platform search works and buyer search preferences

Sellers want to appear at the top of the search page. The factors that affect the A9 algorithm's listing search ranking mainly include the following:

1. Product sales ranking

The sales ranking reflects the sales of a specific product among similar products. This value will be displayed in the product listing, and Amazon will update the ranking every hour. In the eyes of Amazon's algorithm, products with high sales are products that customers need, and their ranking will also increase accordingly. Paying attention to the top-selling competitive products in your category can help you understand which sellers you are competing with.

2. Review

Amazon's review system is key to gaining buyers' trust, as it helps buyers evaluate the actual situation of the product before purchasing. Therefore, it is not difficult to understand why Amazon regards reviews as an important factor in evaluating listing performance. Generally, the higher the review score of a product, the higher its ranking, and vice versa.

Of course, when Amazon’s algorithm evaluates a listing, it does not only consider the quality of the reviews, but also the quantity. Therefore, sellers should actively request buyers to post reviews.

3. Question and answer area

There is an answer list area on the product page, which contains all the questions asked by buyers. This list will help potential buyers better understand the products they want to buy. These questions are often answered by other Amazon buyers, which means that you need to rely on others to provide the correct answers to your potential buyers, which further demonstrates the importance of customer service. Of course, as a seller, you can also provide answers to help potential buyers understand the actual situation of the product. Although Amazon has not disclosed how much impact the Q&A area has on the ranking of Listing search results, the impact does exist. Moreover, Amazon believes that Listings with rich answers in the Q&A area can provide buyers with richer product information, so sellers should pay attention to the questions raised by buyers in the Q&A area and provide answers.

4. Conversion rate

Amazon wants to sell as many products as possible, which means that products with high conversion rates will be ranked higher. Although you cannot directly control the conversion rate, you can offer customers more discounts to promote product sales, and the price of the product has the most direct impact. As a seller, you need to make sure your pricing is competitive, and you can try using automatic pricing tools.

5. Customer satisfaction and retention

Amazon focuses on customer experience, and sellers who can provide buyers with good shopping services will be more favored. In this regard, Amazon's algorithm evaluates based on customer feedback, order defect rate, refund rate, etc. You must run your Amazon platform like a physical store. In a physical store, you face customers with a smile and provide them with timely assistance. You must have the same mentality on the Amazon platform. If customers have a good shopping experience and high customer satisfaction, the ranking will naturally improve.

6. Product List Completeness

There are a large number of listings on Amazon with incomplete product descriptions, which will greatly reduce the customer shopping experience. As an e-commerce seller, you need to be aware that potential customers cannot experience the product in person, they can only understand all the product information through the product description. You can take a look at what your competitors are doing in this regard and find out what you are missing. It may take time, energy and resources to create a complete Amazon product description, but the effort is rewarding, and your performance in the search results will tell you that it is worth it.

7. Relevance

Another major factor is relevance, which is reflected in multiple dimensions, including:

Product features and bullet points. This section should include keywords related to the product.

Product descriptions. You should take keywords into consideration when creating your product descriptions. These words will help the Amazon algorithm identify what your text is about.

Product and brand number. The title of the product description should have the brand and product number.

Product specifications and parameters. Buyers may also use this information when searching for products. Sellers should pay attention to the details of product specifications and parameters in the product description.