Times have changed! Amazon Black Friday will be on November 29th, and multiple platforms will rush to launch big sales

Recently, Amazon announced that it will launch its official Black Friday sale on November 29th.

It is worth noting that the time officially announced by Amazon seems to be different from the previously revealed time, and the event time has not been extended to 12 days?

Earlier, the Internet revealed that "Amazon's Black Friday Cyber ​​Monday this year will be extended to 12 days, and the big promotion will start from November 21 and last until December 2, which will set a record for the longest Black Friday promotion in history."

However, according to the latest notification from Amazon US, Black Friday in 2024 will be November 29 and Cyber ​​Monday will be December 2.

Black Friday will be held from November 29 to December 2, for a period of 4 days. The time is still the Friday after Thanksgiving, and the event time has not been extended to 12 days as previously stated.

This year's promotion not only continues the popularity of previous years, but also has been comprehensively upgraded in terms of promotion intensity and participating sites. For sellers, this is a key sales node that cannot be missed!

It is reported that this year's Black Friday promotion will cover a variety of categories such as technology, home, clothing and toys, and consumers can enjoy multiple benefits such as large discounts, exclusive offers and limited-time promotions. Especially for Prime members, they will also have the opportunity to obtain more exclusive discounts and priority purchase rights.

Amazon also said that early discount information will be released through the special sales page of Amazon's official website. Consumers can use Alexa smart voice assistant to track personal discounts . Alexa will proactively notify users 24 hours in advance when eligible products have discounts. In addition, users can also place orders directly through voice commands "Alexa, help me buy".

In order to seize the traffic during this sales peak, I believe that sellers are ready to go, but the postponement of Amazon's Black Friday and Cyber ​​Monday will also affect everyone's rhythm. If sellers have already submitted Black Friday and Cyber ​​Monday in advance, please contact Amazon officials and managers for further verification to avoid unnecessary losses.

As one of the most important promotions of the year, Amazon's Black Friday did not start early this year, but major e-commerce platforms got ahead of themselves and joined the year-end battle to grab orders.

It is understood that Temu's Black Friday Cyber ​​Monday promotion this year is scheduled from October 20 to December 5, and the promotion warm-up period is from October 20 to November 1. This means that Temu's Black Friday Cyber ​​Monday early discount activities have been going on for some time. No wonder a seller mentioned before: "No wonder the sales have been dismal recently. It turns out that Temu has contributed to this."

Other platforms are also eyeing the opportunity. Walmart, Best Buy, TikTok Shop and other e-commerce platforms have also released their peak season promotion schedules, which overlap with Amazon's promotion time . In addition, well-known e-commerce platforms such as Etsy and Wayfair have also launched multiple promotions during the holiday season.

It can be seen that the promotion time of various e-commerce platforms has started earlier and lasted longer than in previous years, even lasting more than a month , which shows how fierce the market competition is!

While consumers have more choices, Amazon is also facing unprecedented market pressure. This is normal. After all, who doesn’t want to make money ?

Previous data predicted that during this year 's Black Friday online promotion, US retail sales will increase by 5% year-on-year, with overall sales reaching US$75 billion, and the market size of the Black Friday promotion in 2024 will reach US$278.645 billion!

Forecasted market size Source: Future Market Insights

It is not difficult to imagine that this year's peak season will be exceptionally exciting, and many platforms and sellers will achieve GMV growth. Sellers who want to make a big splash must make relevant preparations in advance and seize the last wave of opportunities to get rich this year!