Many customers must have encountered this situation: the product is labeled as a pesticide or an adult product or the product is classified as a personal safety and household product. This phenomenon is a headache! Next, we will analyze one by one what situations will trigger this, how should we deal with it and how to avoid it? 1. Being accidentally injured by Amazon: In most cases, ordinary products are marked as adult products by Amazon by mistake. In fact, there is a problem with Amazon's category collection system, which automatically identifies those products that look a bit ambiguous as adult products and then blocks them. This kind of incident is very common among sellers in the swimwear category. Even hip-lifting pants and body shapers were marked as adult products by Amazon in the past. In this case, sellers can try to change the category by themselves in the background. If the change cannot be made, they can directly open a case to contact the foreign country for complaint and then wait for the review. 2. Problems with the product itself: Previously, a seller revealed that one of his ordinary straws was marked as an adult product by the platform. A large part of the reason for this is that the product design itself has sexual connotations, so it was marked as an adult product by the platform. Amazon has also made clear policies and guidelines on adult products, which state: "Any product shape, packaging, product images that show or imply sexual behavior, and products with pornographic language in the title or description will be marked as 'TRUE. Therefore, sellers should try not to use more revealing images in product images, even if they appear on the product packaging. Avoid using words related to adult use in the text description of the product, and do not contain profane or inflammatory language, even if only the product name or part of the product description contains such language. 3. Malicious sabotage by competitors: The specific operation method of maliciously sabotaging them is that the peers first follow the sale of the same type of products, modify the attributes of the products in a table, deliberately add the attributes of adult products to the products, and select "TRUE", so that the Amazon system will think that the products are adult products. In this case, the seller can change back the attributes of the products modified by the competitors, select the attribute of adult products as 'False', and the listing of the products can be restored. If it still doesn't work, you can send an email to the foreign team to completely solve it. If you open a Chinese case, it will be of little use. Solutions for being labeled as adult products 1. When uploading listing content, including titles, five-point descriptions, product descriptions, and pictures, do not include sexually suggestive information, because Amazon is sensitive to such content. Once it is captured and marked, it will be difficult to successfully appeal. 2. You can study other listings. If you find that their products have not been marked and can be advertised normally, you can save their ASIN code or link. 3. Open a case to complain to Amazon customer service. In the email, carefully explain that your product is not an adult product, but an ordinary product, and give examples of specific scenarios in which it is actually used. And paste the ASIN code or link collected in the second step into the email, telling Amazon customer service that your product is the same as theirs (for example, to give the reviewer a reference. In order to reflect fairness, the reviewer is more likely to remove the mark of your product). There are several suggestions for opening a case: 1. Provide the product ASIN and explain the actual category of the product; 2. Picture proof, such as invalid advertisements, inability to search in major categories on the front page, and other related screenshots; 3. Text description: If necessary, you can play the emotional card (for example, you will strictly abide by the rules of the Amazon platform), and your attitude must also be firm (as an Amazon seller, if you often encounter such situations, it will seriously affect product sales, etc.). After submitting the appeal, Amazon customer service will transfer the request to a dedicated team for review. During this process, we should not change the listing content at will. Since the workload of the review team will be relatively large, we must also be patient and wait. When the review results come out, Amazon customer service will call the seller. If the appeal is successful, we will be able to run ads normally, and our sales will increase accordingly, at least much better than similar products marked as adult products. |
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