Multiple accounts received warnings! Don't touch these sensitive words in 2025!

Cross-border e-commerce sellers in 2025 should pay attention. Amazon has implemented a comprehensive and strict strategy for the management of sensitive words in the new year. It has not only strengthened the review of in-site messages, but also taken immediate and severe measures once sensitive words are found.

Be sure to pay attention to these sensitive words in 2025

Many commonly used words are listed as sensitive words, and their use may result in a warning to the account.

Sensitive words that must not appear in internal messages:

The following words have direct impact on comments, including modification, deletion, and update. Once detected, they may cause emails to be blocked or even trigger account risks:

review, evaluation, comment, feedback, rating, star

positive, negative, critical, bad, level, appraise

amend, change, modify, alter, withdraw, retract, edit, remove, delete, update, revise, erase, cancel, wipe out

Note: The platform will be more sensitive when it comes to words related to reviews, such as "review", "feedback" and "rating".

Words that can be used with caution:

share your experience

re-share your experience

make your experience disappear

adjust shopping experience

reassess the product

When using these words, it is recommended to add a space between "re-share" and "experience" or use a hyphen or misspelling, such as "sha*re", "re-sha*re", "ex~per!ence"

In addition, sensitive words can be replaced with some easy-to-understand and non-violation expressions:

• write some new word to the detailed page. This expression is easy to understand and does not violate any rules. It can be used instead of taking screenshots, etc.

• Replacing "review" with "share your thoughts" can avoid sensitive words.

• use phrases like "Hope you can be satisfied with our service" and avoid mentioning review content.

In fact, even if some sensitive words appear in the email, it does not necessarily mean that Amazon rules have been violated. The key lies in whether the seller induces buyers to leave, modify or delete reviews through the exchange of interests.

1. Antibacterial and antiviral

• Antimicrobial

• Antibacterial

• Bacteriostatic

• Sterilization

• Antifungal

• Sanitize-Blight

• Nontoxic

• Anti-toxic

• Disinfect

• Sterilize

• Remove allergens

• Anti-flu

• Stop-Microbe/Mildew

2. General Class

• Hot Sale

• chrismas sale

• Brand New

• Best Seller

• Seen on TV

• Popular Best

• Top Seller

• Offer of the day

• Best Gift Ever

• 100% Quality

• Free worldwide shipping

• Buy 2 Get 1 Free Buy 2 Get 1 Free

• Guaranteed or Money Back

• New colors available New colors available

• New arrival New arrival

• Money Back

• Limited edition

• Perfect Fit

• Great Price Great Price

• Prime Day deals

• High Quality

• Warranty

• Contact

• Guarantee

• Free-standing

• Lifetime

3. Environmental protection

• Eco-friendly

• Healthy

• Environment friendly

• Non-toxic

• Environmental Protection

• Non-poisonous

• Non-injurious

• Harmless

• All natural

• Hygiene

4. Insecticide/rodenticide

• Mites

• Insects

• Pests

• Bugs

• Mosquitos

• Mitigating any pest

• Insecticidal

• Repel insects

• Repel or slow down any pest

• Insecticide

• Pesticide

• Insect repellent

• Repel-Pesticides

• Rat

• Mouse

  
  

5. Prevent Class

• Anti-mold

• Anti-Mites

• Insect prevention

• Anti-Fouling

• Preservatives

• Anti-virus

• Prevent or inhibit the growth of bacteria

• Resistant for mosquitoes &ants

6. Instruments and devices

• Water filtration

• Filter air

• Sounder

• Ground vibrator Ground vibrator

7. Religion

• Admittance rites

• Angel

• Archbishop

• Artisan

• Atheism/atheist

• Believer

• Christianity

• Christian

• Church (Christianity)

• confession

• Immortality

• Jesus Christ

• meditation

• Priest

• Religious sect

• Religious belief

• Alah Islam Allah

At the same time, we should pay attention to some words that may infringe on the rights of others or violate moral ethics, such as racial discrimination, sexism, religious discrimination, malicious attacks, malicious ridicule, etc.

The above-mentioned sensitive word violations depend on whether the Amazon system has captured the seller's keywords. When using them, sellers should try to avoid words that may cause controversial violations to reduce trouble.