Amazon update! New and more convenient monitoring function for the fourth ad slot

Amazon Business is a one-stop purchasing site for corporate and institutional buyers. For online B2B transactions, you need to register as a local business.

Website: https://business.amazon.com/

Currently, there is only one option to adjust the bid when purchasing ad space for an enterprise, and there are no multiple ad positions to choose from:

According to the sharing of many stores and the comparison of data in the past 30 days, it was found that the conversion rate of most corporate purchases was higher, and the conversion rate of some products was even more than doubled.

It is worth noting that if you want to increase exposure, improve conversion rate and order volume, be sure to set up business discounts, including business prices (BusinessPrice) and quantity discounts (QuantityDiscount), which will be displayed on the business purchase details page and search page.

What are the advertising background setting rules?

New function added to enterprise purchase, which can monitor the front-end display effect

Recently, Amazon Business launched a new visitor feature that allows sellers to view their own display pages through visitor mode without providing real company operation information.

Previously, many sellers reported that they were unable to clearly understand the display effects of their resource positions, corporate discounts, blue label settings, B2B SD advertising, and tiered packaging on the corporate purchasing front desk.

Now, sellers can use this visitor function to more conveniently view their display on the front desk of Enterprise Purchase, and can immediately identify problems and make optimizations, such as adjusting ad positions, modifying corporate discounts, improving product images and descriptions, etc., thereby increasing product attractiveness and competitiveness and improving sales performance.

How to register a corporate shopping tourist account

1. Visit the official website: Go to the Amazon Business Purchasing official website link and click the "Create" button on the page to register. The access URLs for different sites are different.

Visit the US site: https://business.amazon.com/

Visit the UK site: https://business.amazon.co.uk/

Visit the Japanese site: https://business.amazon.co.jp/

It is recommended to use a brand new email address instead of the seller account email.

2. Email activation: During the registration process, the seller needs to verify the email address. After activation, there is no need to fill in any business information, and the registration link will be received within 24 hours.

If you accidentally click "Create Business account" during the registration process and an error page appears, you do not need to provide business information. Just close the error window and wait for the guest mode invitation email within 24 hours.

3. Complete the registration: After receiving the invitation email for visitor mode, log in according to the instructions in the email to complete the registration and view the display of the enterprise purchase front desk.

Precautions for use:

• Use an independent email address : You need to use a brand new email address when registering. You cannot use the email address of the seller's account to avoid problems such as account association.

• Separate registration for each site: The corporate tourist shopping function of each site needs to be registered separately, and the accounts between different sites cannot be interoperable. For example, the US site, the UK site, the Japanese site, etc. have their own independent registration links and account systems.

• Comply with platform regulations: When using the visitor function to view the front-end display effect, sellers must still comply with the various regulations and policies of Amazon Business Purchasing and may not use this function to perform illegal operations, such as malicious traffic brushing, false transactions, etc.

In the visitor mode, sellers can quickly understand the display effect of the enterprise purchase front desk without investing too much resources and energy, avoiding cost waste caused by blind investment, and also improving operational efficiency.