Amazon's ranking rules - Amazon A9 algorithm analysis

Amazon is currently the world's largest e-commerce platform, with about 100 million people shopping on Amazon. Now more and more Chinese are trying to sell things on Amazon. As a merchant, the most important thing is to be familiar with Amazon's ranking rules and effectively use them to increase the traffic of your products and get more orders. Amazon ranks products through the A9 algorithm. So what are the specific factors of the A9 algorithm? How can you use the A9 algorithm to operate your own products well?

A. The relevance of a product to a certain keyword. This includes the following parts.

1. Use detailed product names. Include as many keywords as possible in the product names. The higher the popularity, the better.

2. Write down your product brand, set, material, color, size and quantity, and the product details should be accurate and detailed.

3. In the search terms, you should write [words] instead of long phrases, and there should be punctuation marks between words.

4. Do not deliberately add words or brands that have nothing to do with your products in order to rank higher in search results.

5. The English spelling must be correct.

6. The words in the product name should be arranged according to certain rules. For example, large plush teddy bear, not large plush teddy bear.

7. Try to use relevant keywords in the review and QA section of the product. This will increase the relevance of the product.

Another thing to note is that you should not repeat keywords. If your product name already has "blue", please do not write "blue" in the search keyword. Because this will not increase the chances of your product being searched. Please use the example just given to name your product. Suppose there are some attributes of your product that are not expressed in the product name, such as: high-end, pure cotton, pillowcase. (Note that you can get useful keywords from your product description, such as bedding sets.)

B. Product sales:

Including sales in recent days and long-term historical sales, each has a different proportion. The higher the sales volume of the product, the greater the weight given to you by the Amazon system, and when customers search for keywords, your listing will rank higher. As a result, there are more opportunities to display in front of buyers, and the chances of getting orders are higher. In particular, when your product has the bestseller logo, Amazon will think you are the best product and will give you as much traffic as possible.

C. The conversion rate of a product for a certain keyword.

Conversion rate refers to the probability of a customer purchasing your product after clicking on it by searching for a certain keyword. This is the most important indicator to measure the quality of your product and the buyer's willingness to buy. For example, if 100 people searched for mobile phone cases and found and opened your product details page, and 10 of them completed the purchase, then your product's conversion rate for this keyword is 10%. The higher the conversion rate of a product, the more likely Amazon believes that your product is to be sold, and the higher it should be ranked.

D. The number and proportion of favorable customer reviews.

Whether a product is good or not is determined by the buyer. Therefore, customer reviews become an important indicator for determining product weight. When customers say that a product is good, they write a good review, and when customers think that there is a problem with the product, they write a bad review. The ratio of good reviews to bad reviews is marked with stars. Generally speaking, the higher the star rating, the better the ranking of the product. This is why almost all Amazon sellers are eager for good reviews, and they are even willing to take risks for good reviews.

In addition to the above four most important reasons, there are some relatively smaller factors that have an impact on product rankings, such as the product's expected conversion rate, click-through rate, keyword popularity, competitiveness, inventory, defect rate, complaint rate, account activity, etc.