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The product was urgently recalled and sellers were terrified. For sellers, once a product is urgently recalled, they will face a series of operational troubles such as removing related product inventory and damaging store reputation. Although sellers can submit proof of compliance to Amazon, the process of submitting proof and waiting for review is not conducive to the subsequent operation of sellers. In more serious cases, sellers can only abandon their accounts and start over, which has a huge negative impact on their operations. Recall process ▲ Picture from Amazon Recently, Amazon has made another major adjustment regarding product recalls. Launching a new recall page! Amazon's control is upgraded It is learned that Amazon recently launched a "Your Recall and Product Safety Alert Page" on its website. With this new page, Amazon can directly contact buyers who have purchased recalled products in Amazon stores 100% of the time and provide them with a guide for the next step. If an agency such as the U.S. Consumer Product Safety Commission (CPSC) or the U.S. Food and Drug Administration (FDA) announces a recall or issues a product safety alert, buyers will receive an email with details about the recalled product and will also see an alert banner at the top of their order page. The alert banner will link to the buyer’s personal “Your Recall and Product Safety Alerts” page, where buyers can quickly get detailed information about potential product safety hazards and select relevant remedies such as repairs, refunds and returns. For sellers, this also means that Amazon's control is gradually being upgraded. To ensure product safety, Amazon will further strengthen monitoring of products sold on the website. If Amazon receives a product recall, it will immediately stop supplying all affected products and keep the relevant product inventory in the distribution center . However, in Amazon's announcement on "product safety and recall", it did not mention how to solve the subsequent costs of keeping inventory, as well as issues that sellers are more concerned about, such as returns and refunds . It is worth noting that after launching this new page, Amazon said that sellers in the United States can also choose to use Amazon's Recall Logistics Service (RLS). Through RLS, Amazon can issue refunds and manage return logistics on behalf of sellers . Some sellers speculate that this is Amazon's move to promote RLS among sellers, and unified management is also conducive to Amazon's creation of an ecological closed loop . This is actually a concrete manifestation of Amazon's gradual escalation of control. Hot-selling product with over 340,000 units has problems! Seller takes initiative to recall the product From research, production, operation to sales, a product requires sellers to spend a lot of time, energy and resources. Once a product recall occurs, the seller’s initial product investment will not only fail to get a return, but will also face a series of operational risks in the later stage. Therefore, sellers must be extremely cautious in the product selection stage, strictly control product quality, comprehensively assess the risk level of the product , and try to avoid recalls due to raw materials, non-compliance with market regulations, etc. It is learned that recently, another Amazon hot-selling product with over 340,000 units sold has a safety issue. According to foreign media reports, on July 20, the CPSC found that a product called CUPKIN double-layer stainless steel children's water cup posed a risk of lead poisoning, and the lead content of the water cup exceeded the federal lead content ban. The CPSC pointed out in the recall notice that because lead is easily absorbed by the nervous system of children under the age of 6, they are particularly susceptible to the effects of lead. Ingestion of toxic lead may cause multiple negative effects such as developmental delays and neurological damage in children. The recall involves 8-ounce and 12-ounce models of CUPKIN double-wall stainless steel children's drinking bottles sold in pairs. Both sizes are sold in 12 different color combinations and include matching straws. Once the announcement was released, the seller Soojimus responded very quickly. Not only did it actively work with Amazon to contact buyers who had purchased the product, it also stated that buyers could contact Soojimus directly to obtain a full refund for the product . If an emergency recall occurs, sellers also need to respond as quickly as possible. Just like the children's water cup with safety issues this time, Soojimus took the initiative to recall the product and handled the problem with a positive attitude. Use transparent and positive communication methods to win the trust of buyers and try to avoid a trust crisis that will affect the subsequent sales of other products. It can be seen from this that sellers can formulate strategies and processes for responding to recalls in advance and strive to take action as quickly as possible. Amazon adds a new report page! Is it easier to prank your peers? The changes to Amazon's detail pages include more than just a "recall and product safety alert page." In the past two days, some sellers have discovered that a reporting interface has been added to Amazon's detail pages. ▲ The picture comes from Zhiwubuyan In this regard, some sellers speculated that this function is to "report product quality or product authenticity issues, and require the provision of order number proof." But many sellers still expressed concerns and questions: "Will it become easier to prank your peers? This business is really getting harder and harder." "What are the conditions for reporting? Is it only effective if the address is logged in from the local IP address?" “Where will the reported content be submitted? Will it have any impact on the account and links?” Through the reporting link, I found the "Report Suspicious Activity" announcement released by Amazon. The announcement mainly released several ways to report, and the results and handling methods of the report are not yet known. Whether it is the newly added recall warning page or the reporting page, it can be seen that Amazon is strengthening its control, but Amazon is not completely ignoring its sellers. It is learned that on July 28, Amazon Europe announced that Amazon launched a new page in the Seller Center to provide sellers with detailed return information. Sellers can now view detailed information on each return order , including information about ASIN, return reason, customer reviews, grading and return status . With this feature, sellers can better improve their products and adjust their marketing plans appropriately. As the peak season approaches, in addition to the gradual escalation of Amazon's control, sellers are also troubled by rising shipping costs, increased logistics costs brought about by the new strike agreement and other issues. The sellers' path to going overseas is still full of challenges. We will continue to pay attention and bring more latest news to sellers~
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