Just a few days after the start of work, Amazon started to make trouble!

With international policies constantly changing and consumer law reviews under great pressure, sellers are very busy.

But recently, a wave of "account sweeping" storm has hit again, and the account health issues of sellers have attracted widespread attention.

Verify emergency contact information, Amazon’s “Scan Number” has been upgraded!

Recently, Amazon notified all sellers that they are required to verify emergency contact email addresses and phone numbers.

The move is apparently intended to strengthen account security and business stability and ensure that sellers can operate normally.

Amazon states that emergency contact verification is critical for the following three reasons:

Maintain account health and ensure program eligibility: Sellers can enjoy additional account protection and priority support.

Get timely support from account health experts: After phone verification, you can communicate and solve problems more quickly, reducing business losses.

Prevent account interruptions from affecting business: Avoid downtime due to account security issues and ensure normal operations.

Although verification has been initiated long ago, many sellers found that they had just received notifications from Amazon.

What is even more puzzling is that the email mentioned that "the emergency contact number can only be set as a local number", but there was no relevant prompt in the background, and many sellers were caught off guard.

With the increase in phishing emails, sellers must be careful not to log in to their Amazon accounts through links in text messages or emails.

The safest approach is to log in directly through the official website to ensure the security of your account information.

Accidentally blocked your account? The new rules will give you a "fatal blow"

This is not the worst! Some sellers found that their accounts were blocked after the holiday because they were suspected of violating Article 3 of the Amazon Services Business Solutions Agreement, resulting in "permanent suspension".

The product list was also removed, and although the funds in the account were retained, they could not be transferred out.

In this wave of "account sweeps", some sellers were blocked for violations, including: selling prohibited items, tampering with ASIN information, infringing on others' intellectual property rights, etc. In fact, sellers who are easily blocked usually have the following common characteristics:

Newly registered stores, especially accounts that have just been operating for a short time.

Old accounts that have been operating for a long time but have problems.

I have looked for service providers and followed the sales of stores.

The account is recognized by Amazon as a linked account.

Stores involved in infringing or counterfeit goods.

How to deal with it? Emergency measures after the account is blocked!

In 2024, Amazon's requirements for sellers will become increasingly strict, and violations will be investigated and punished more closely.

As a seller, never take it lightly and always abide by the rules of the platform to avoid hidden dangers for your store.

Final Words

Amazon’s “account scanning” storm once again reminds us: platform rules are constantly changing, and sellers must remain vigilant and deal with account issues in a timely manner.

The new regulations, coupled with increasingly stringent audit standards, may put some sellers in a "life and death test."

I hope everyone can keep up with the platform’s updates and avoid violating the rules.

If you are running an Amazon store, you might as well check the health of your account carefully to ensure that every piece of information is within the platform requirements, prepare in advance, and avoid unnecessary trouble!

Amazon's cross-site "black technology" gameplay revealed and risk control guide