The 2025 Spring Sale is finally set! 📅

From March 25th to 31st, Amazon will launch the first big promotion of the year simultaneously in 9 major sites in North America and Europe!

This big promotion is not only the "first battle of the year" for sellers, but will also affect your ranking and sales opportunities in major promotions such as Prime Day and Black Friday.

So, sellers, get ready, follow Calabash Brothers to deeply interpret the key strategies of the Spring Promotion, and be fully prepared! 💪

Event schedule and stocking strategy ⏰

The Spring Sale has different promotion types and submission deadlines, so take a look:

Spring promotion period: March 25-31, 2025

Submission time node:

North America : The deadline for promotion/flash sale submission is March 17

European site : The deadline for promotion/flash sale submission is March 7

Prime exclusive discounts/coupons : It is recommended to complete the submission by March 24 at the latest

Storage and logistics strategy: How to avoid inventory pressure?

Make sure your Weeks of Sales (WOC) are calculated properly to avoid low inventory fees!

The ideal WOC range should be between 4 weeks and 8 weeks, which can avoid out-of-stock and cover quarterly sales.

In order to reduce the risk of out-of-stock, it is recommended to use Amazon's automatic replenishment function first to ensure continuous supply of products and maintain a smooth sales rhythm📦

1. Top Deal Discount Requirements

Requirements: The discount must be at least 15% and the lowest price in the past 30 days (slightly different for different sites)

Other conditions: product rating of at least 3 stars, more than 5 reviews (even without comments), seller rating of 3.5 stars or more, only for new products

Submission method: Work with your account manager to submit a proposal

2. Best Deal Discount Requirements

Requirements: Discount of at least 15%, lowest price in the past 30 days, price reduction of at least £40/€40/200PLN/400SEK

Other conditions: Product rating must be at least 3 stars and only new products are allowed

Submission method: Create through the seller platform

3. Prime Exclusive Discount Requirements

Submission time: It is recommended to complete it one day before the event (March 24)

Discount requirements: at least 10% discount and the lowest price in the past 30 days

Product requirements: Rating of at least 3 stars, seller rating of 3.5 stars or above, and must be new

Submission method: Submit through the price discount function of the seller platform

4. Coupons

Submission time: It is recommended to complete it at least one day before the event (March 24)

Discount requirements: The discount is at least 5% lower than the historical selling price and between 5%-50%

Product requirements: Rating of 1 star or more (1-4 reviews), rating of at least 3 stars for more than 5 reviews

Submission method: Create a new coupon through the seller platform

Things to note when submitting a report ⚠️

If there is no recommended product when submitting a flash sale, and you want to submit a Best Deal or Top Deal, you can submit it through WOOT compliance

The discount does not meet the requirements? Try to increase the discount appropriately, such as from 10% to 15%. However, if this affects profits, you can combine it with other promotional methods such as full-discount activities to meet the discount requirements while ensuring profits.

Sellers, take note! 🌟

This spring sale is a golden opportunity. Not only is it the first big sale in 2025, but its performance will also affect the ranking and exposure opportunities of other major events in the future (such as Prime Day and Black Friday).

If you want to gain a firm foothold in the upcoming big promotions, you must seize the opportunity in the spring promotion and fully prepare for various promotional activities!

Whether you are a new seller or an experienced seller, don’t miss the opportunity of this spring promotion. Hurry up and submit your activities, prepare your inventory, optimize your strategy, and start a new chapter of sales! 📈

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