What is M.Gemi? M.Gemi Review

Basic Introduction

M.Gemi is headquartered in Boston, USA, and has offices in New York and Florence, Italy. M.Gemi's accessories and shoes are all from famous Italian family workshops, using traditional craftsmanship, but relying on its unique supply model, its prices are much lower than traditional luxury brands. M. Gemi launches new products every Monday.

M.Gemi operating model

M. Gemi adopts the method of direct online sales and does not set up offline physical stores. Currently, shoes can be purchased through its official website and APP. Its women's shoes are complete in categories and diverse in styles, and have been loved by many consumers as soon as they were launched online. In addition, due to the uniqueness of its sales method, the price of M.Gemi's women's shoes is much lower than similar shoes on the market.

M.Gemi Features

1. Fast Fashion

M.Gemi's products are characterized by a wide variety, small quantity, and fast update speed. According to Yiou, M.Gemi updates 3-5 new shoes every week, so that consumers always have reasons to buy. Like all fast fashion brands, M.Gemi also adopts the method of supplying goods according to user needs and producing products according to the sales of goods. It only takes 2-3 months for M.Gemi's shoes to go from product design to online sales, and it takes 1 month to restock.

2. Manual production

M.Gemi sells mid- to high-end Italian handmade women's shoes. At the beginning of his business, Ben Fischman, the founder of M.Gemi, spent a year visiting Italy and established cooperation with many Italian handmade shoe factories, forming a new industrial chain to ensure the low price and high quality of his products. Its founder Ben Fischman once said, "We are subverting the market of high-end Italian shoes in the United States." M.Gemi has an office in Italy.

3. Unique measurement method

Compared with other clothing products, shoes pay more attention to the comfort of the product, which is also the biggest pain point of online shoe brands in their development. M.Gemi's official website has a size calculation page, where users can enter their own data to form the corresponding size. In addition, M.Gemi said that all its shoes are produced using the same mold, and once you choose the right shoe size, you can buy any product with confidence.

M.Gemi Financing

In May 2015, M.Gemi received a total of US$14 million in financing for its seed round and Series A round, led by General Catalyst Partners, with participation from Forerunner Ventures and Breakaway Ventures.

In November 2015, M.Gemi, an American online women's shoe brand, announced that it had received $18 million in Series B funding from investors including Accel Partners, General Catalyst Partners, and Forerunner Ventures.

In December 2016, it obtained RMB 4 million in debt financing, and the specific investors were not disclosed.

In 2017, M.Gemi completed a $16 million Series C financing round, led by BurdaPrincial Investment, an investment fund under Hubert Burda Media, one of the largest technology media companies in Germany, and participated by M. Gemi's existing investors Accel, General Catalyst Partners and Forerunner Ventures. This round of financing will be used to increase investment in technology research and development to optimize the brand's supply chain in Italy and conduct in-depth predictive analysis of the luxury industry.