What is an Amazon pop-up store? Amazon pop-up store review

introduce

Amazon has pop-up stores in Whole Foods, Kohl's stores and malls across the U.S. The stores let customers try out Amazon products like Fire tablets, Kindle e-readers and Echo smart speakers, as well as Amazon services like Prime Video, Audible and Kindle Unlimited.

Distribution area

Amazon began its pop-up store program in August 2016, with 16 stores opening in September. The pop-up stores are located in Arizona, Colorado, Georgia, California, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Virginia, Texas, and Washington.

develop

In September 2016, Amazon announced plans to open 100 pop-up stores in the United States. Each store will occupy 30-50 square meters and focus on selling digital products in Amazon's product line, such as Kindle, Fire, TV boxes, Echo smart speakers, etc.

In October 2017, Amazon is preparing to open a pop-up bar in Japan. The bar will take a novel approach: it will only be open for 10 days, with a total of 78 seats, but will not have a wine list. Instead, Amazon's exclusive bartender will recommend drinks to customers based on questionnaires filled out by customers and give suggestions.

From October 23 to October 27, 2018, Amazon opened a pop-up store focusing on fashion products on Baker Street in London.

In November 2018, Amazon opened its first pop-up store in Spain, in an old building in one of Madrid’s busiest shopping districts.

In April 2019, Amazon will close all 87 of its pop-up stores in the United States.

References

• 1. The omnipotent Amazon just opened a pop-up store: Sohu [cited on 2017-10-10]