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The main contents of this practical sharing are Amazon keyword filling, key factors affecting CPC, how to create hot products, Amazon search ranking rules and how Amazon selects products. The editor will focus on two aspects for you to explain. When filling in keywords, everyone should pay attention to separating the keywords with commas. Some sellers directly use spaces and spaces as separations, but this is not the case. How to set keywords related to products? 1. Use Amazon’s internal auto-suggest search box function 2. After running CPC advertising, go to the Amazon backend to download the advertising report and fill in the keywords with high impression volume and click-through rate in your search term 3. Use software such as Zi Niao to view other sellers’ keywords Rules for keyword settings: 1. Accurate keywords (high-quality keywords with high searches, good conversion rates, and high transactions), that is, only fill in one in each row. In this way, the traffic captured is the customers who come entirely for this product. 2. Set keywords related to the product. Do not add big words or repeat keywords. 3. In the early stage, it is recommended that you fill in all five rows of keywords, and then combine the CPC advertising report to filter out keywords with low conversion rates, constantly test and eliminate, and then refine the keywords. 4. When filling in keywords, you can also fill in some good keywords into the five highlights. Requirements for CPC advertising: Must have a gold shopping cart Must be a professional seller Accurately set product-related keywords When it comes to advertising, many people have misunderstandings about on-site advertising. Common phenomenon 1: The bid I set is obviously the highest, why is it not displayed at the top? If you think that the higher the bid, the higher the display, and ignore the performance, then you are very wrong. In fact, ad positions are similar to search positions, and they have their own ranking system. Search position ranking is determined by factors such as sales volume and conversion rate. The ranking rules of CPC ad positions are determined by performance and bidding, and then the limited positions are rotated every day and every hour, but the weight of performance is often greater than bid. Because for Amazon, everything is to give the platform more conversions and more sales. So it is impossible for it to rank you on the homepage just to make money from your few clicks, regardless of your quality. Therefore, whoever has a higher conversion rate and can bring more sales will have priority. Common phenomenon 2: After running PPC advertising for a month, the display volume is high but the click volume is low. What should I do? There is exposure but no clicks? First, your keyword may be too big. Buyers search a lot for this keyword, but it is not what they expect, so they will not click to see it. Second, the main picture of the product is too low-level. After one page, no one has the desire to click on your listing. Third, consider the advantages of your own listing. Your competitors have more reviews than you and their prices are cheaper than yours. If there are no reviews in the early stage, it is recommended that you do automatic advertising. Try not to use the same title as others. The title must be able to attract buyers' attention and stimulate customers' desire to buy. Try to find a professional designer to take pictures and design the pictures. Common phenomenon three: Why did the order volume not increase after I did CPC? If you think that CPC can improve conversion rate and increase orders, it is absolutely wrong. CPC is always just an auxiliary, and the biggest effect of CPC is to increase product exposure and traffic, so CPC cannot change the competitiveness of the product itself. The main determinants of sales are products, conversion rate, and traffic. With traffic, the key is to look at the conversion rate. If the conversion rate is not good, it is definitely unrealistic to expect CPC to save your dismal sales. All improvements depend on the competitiveness of your product itself, so the product is king, and all marketing and promotion methods are just auxiliary. What are the main ranking factors for CPC in-site advertising? Within a certain range, the higher the bid, the greater the possibility of being ranked at the top. But this is limited. Bid bidding is only a secondary factor and will never be the mainstream. You should know that any search engine and platform will only give priority to displaying products that are most beneficial to consumers. Traffic purchased with money will always be ranked second. In the background advertising promotion management, you can view the predicted bid and cost per click for each keyword. If your bid is 0.2-0.5 US dollars higher than the cost per click, you will have an advantage, but if it is more than 1 US dollar higher, it will be meaningless. The CPC click price is a combination of the second place bid + the percentage of the difference between the first and second place + your performance.
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