What free traffic is worth investing in during the peak season for small and medium-sized sellers on Amazon?

Amazon’s peak sales periods usually occur at different times of the year, and sellers can develop adaptive sales strategies based on the seasons and platform policies.

1. Seasonal sales peak period:

• Spring (March-May) : Spring is the peak shopping season for commemorative holidays such as Mother's Day, Father's Day, and Valentine's Day, as well as a time when demand for summer travel is high.

• Summer (June-August) : Summer is the peak sales season for summer necessities such as swimsuits and sunscreen.

• Autumn (September-November) : Autumn has major holidays such as Thanksgiving, Halloween, Christmas, as well as the Black Friday online shopping promotion season.

• Winter (December-February) : Winter is the peak shopping season for winter equipment, Christmas gifts and New Year gifts.
  
  

2. Sales peak period driven by platform policies:

• Amazon Prime Day : Every July, Amazon holds Prime Day, offering exclusive discounts and deals to Prime members. It is a shopping carnival event of the year and provides sellers with sales opportunities.
  
  

To make the most of Amazon’s peak sales season, consider the following strategies:

1. Prepare in advance : Before the peak sales period, make sure that product titles, keywords, questions and answers, descriptions and other information are well planned and prepared.

2. Brand Story : Use advanced A+ pages to showcase brand stories and high-quality pictures, videos, etc. to enhance brand image.

3. Bundling sales : Consider bundling new products with old products and directing sales from the traffic of old products.

4. Participate in Amazon’s promotions : Use daily flash sales, special deals, limited-time specials and other promotions to attract potential customers.

5. Utilize in-site channels : optimize free in-site channels such as new product support period, associated traffic, advanced A+ pages, etc. to increase traffic.

6. Prepare inventory : Make sure you have enough inventory to meet demand during peak sales periods, especially during limited-time promotions.

7. Pay attention to platform policies regularly : Always pay attention to Amazon’s policy changes to adapt to the ever-changing market.

Combining these strategies, sellers can better cope with the peak sales period of Amazon, increase product exposure, attract buyers, and achieve more sales opportunities. Not only should we pay attention to the strategies on the site, but we can also consider the off-site promotion strategies to expand sales channels.