So far this year's Black Friday, no seller has posted their performance. Some sellers analyzed that, first, Amazon was in disarray and its advertising system was in disarray. Second, there was an impact from third-party platforms. TEMU, Shein, and the third mainstream traffic platform TikTok are rising. All the positive factors have been squeezed out, the price has been beaten by TEMU, and a large share of the traffic has been taken by TikTok. Therefore, it is predicted that this year's Black Friday will be the loneliest Black Friday. Recently, there is a promotional page of TEMU on the shopping page of Amazon's app & games category. Some customers even downloaded and used it, and directly shouted in the Amazon review page that it is better than Amazon! 9 Under the siege of various platforms now, Amazon is really too careless, and other shopping platforms can hardly find Amazon's app However, as far as the current situation is concerned, prices among major platforms are fluctuating, sellers are giving up profits and increasing investment, but traffic and conversion are declining. In the next few days, many sellers are still worried about whether their sales can meet their expectations! |
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