Get the "2022 Cross-border E-commerce Annual Report" for free at the end of the article On January 13, according to preliminary estimates by the General Administration of Customs, my country's cross-border e-commerce import and export volume reached 2.11 trillion yuan in 2022, an increase of 9.8%. Among them, the export volume was 1.55 trillion yuan, an increase of 11.7%, once again demonstrating the positive momentum of the development of cross-border e-commerce, a new form of foreign trade.
Looking at the 2022 annual performance forecasts recently released by major cross-border sellers, the accelerated recovery of the cross-border e-commerce industry in the second half of 2022 has become a highlight, and many major sellers have also delivered good performance results.
It is learned that on January 13, Huakai Yibai, the parent company of cross-border e-commerce giant Yibai Network, released its 2022 annual performance forecast.
During the reporting period, Huakai Yibai expects the net profit attributable to shareholders of the listed company to be 209 million yuan to 239 million yuan , and the net profit after deducting non-recurring gains and losses to be 190 million yuan to 220 million yuan . It is expected to turn losses into profits compared with the same period last year .
▲ The picture comes from Huakai Yibai report As for the reason why the company achieved a substantial increase in overall operating performance, Huakai Yibai pointed out that it mainly benefited from the sales growth of its holding subsidiary Yibai Network in the second half of the year:
In the second half of 2022, the export cross-border e-commerce industry in which Yibai Network operates rebounded from the bottom, freight rates dropped significantly, the RMB exchange rate depreciated, inventories were gradually cleared, and the industry's competitive landscape improved significantly. During the reporting period, Yibai Network expects to achieve operating income of approximately RMB 4.3 billion and a net profit of RMB 270 million to RMB 290 million .
Other reasons for performance changes include: 1. The company takes timely payment incentive measures for accounts receivable; 2. Launch an employee stock ownership plan to motivate key personnel; 3. Government subsidies, financial management income, etc. It is understood that when Huakai Yibai acquired Yibai Network, the two parties signed a profit betting agreement to make performance commitments, and as of 2021, Yibai Network has completed the performance betting agreement for three consecutive years. Judging from the performance forecast disclosed by the above-mentioned companies, it is expected that Yibai Network is expected to achieve the promised performance of the restructuring in 2022 (net profit of 251 million yuan).
Currently, thanks to the steadily growing revenue of Yibai Network, cross-border export e-commerce business has become the main business of Huakai Yibai.
Looking back at 2022, although the cross-border e-commerce industry is facing the triple pressure of demand contraction, supply shock, and weakening expectations, it is also resilient with sufficient growth momentum and strong development vitality. In addition to Huakai Yibai, Chuangyuan Shares was also affected by the recovery of cross-border e-commerce in the second half of 2022 and achieved performance growth.
It is learned that on January 13, Ningbo cross-border e-commerce giant Chuangyuan Co., Ltd. announced its 2022 annual performance forecast.
During the reporting period, Chuangyuan shares expects the net profit attributable to shareholders of the listed company to be 63 million yuan to 94 million yuan , an increase of 565.49% to 892.95% over the same period last year . The net profit after deducting non-recurring gains and losses is 55 million yuan to 82 million yuan , an increase of 8796.8% to 13164.32% over the same period last year .
▲ The picture comes from the Chuangyuan Shares report It is understood that Chuangyuan Co., Ltd. mainly deals in six major categories, including fashion stationery, sports and fitness, and home furnishings. It relies on Amazon and its own websites to expand cross-border trade. Its current main sales markets are the North American market and some European markets.
In 2021, Chuangyuan's revenue maintained steady growth, but overall profits declined due to rising inventory costs such as shipping costs, taxes, and exchange losses. Chuangyuan pointed out that the main reasons for the substantial increase in net profit during the reporting period are as follows: 1. Value-added products: Strengthen cost management and product line thinking, increase product added value, and achieve a year-on-year increase in gross profit margin during the reporting period; 2. Exchange gains: Due to the appreciation of the exchange rate between the U.S. dollar and the RMB, exchange gains were generated in this period, while there were exchange losses in the same period last year; 3. Government subsidies. In addition, it was also observed that in the list of blue chip concept stocks that are expected to benefit from the World Cup in 2022, Chuangyuan shares also made the list successfully due to the sales of camping-related products. Some industry insiders analyzed that the World Cup trend is also a major factor in Chuangyuan shares' performance growth.
It can be seen that due to the improvement of the external environment and the drive of value-added products, Chuangyuan Co., Ltd. has successfully alleviated the downward trend of profits in 2022.
In summary, although the rapid growth of the cross-border e-commerce industry has become a thing of the past due to the influence of various uncertain factors, it still has strong development resilience. Branding, compliance, and diversification have become the most powerful guarantee for the performance growth of cross-border enterprises. We look forward to the fact that in 2023, cross-border sellers will be able to write their own brilliant report cards! Bidding farewell to 2022, a year of both danger and opportunity, cross-border merchants usher in a new journey in 2023 What changes have taken place in the cross-border market landscape in 2022 ? How to embrace new development opportunities in the new year? The 2022 Cross-border E-commerce Annual Report is released ▲ Scan the QR code and reply [report] to receive it for free |
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