Amazon has come up with a new trick! Remove all protective equipment except those on the whitelist! Will unregistered mask listings be in trouble?

Yesterday afternoon, such a piece of news was widely circulated in the cross-border e-commerce circle of friends:

The main content of this message is as follows:

Amazon's investment manager claimed that if the relevant product listings are not removed within the specified time, he will package the seller's store information and send it to the review team for processing .

Please note that the above message focuses on the issue of qualifications , and this qualification refers to the qualifications of the company or factory that the seller fills in to register the Amazon account, not the qualifications of the epidemic prevention materials imported by the seller.

This means that even if the masks you sell have all the necessary qualifications such as FDA and CE, but your account is not qualified to sell them, you still have to remove them from the shelves, otherwise your account will be blocked.

As soon as the news came out, many sellers thought that the news was fake. How could they remove all the products from the shelves? However, some sellers said that they received a notification from Amazon in the background, as shown in the following picture↓

In response to this, some unqualified sellers have removed related products from their shelves, causing panic among many sellers.

Logically speaking, the seller is saving the world by selling masks to foreigners where the epidemic is rampant at this time. Why did the investment manager suddenly do this? What on earth is he trying to do?

In fact, the meaning is quite obvious, that is, they want to eliminate the middleman and directly encourage factories to provide epidemic prevention materials to Amazon. As we all know, Amazon sellers are rarely qualified manufacturers that specialize in producing epidemic prevention materials, so, to put it bluntly, this news is to prevent you from selling . If the news is true, then a large number of sellers of masks, hand sanitizers, etc. will be out of business. The specific products involved are as follows:

It should be noted that the news has not been confirmed yet , and it is not clear whether it is true or false. It may also be fabricated by the service provider to cut leeks. Regardless of whether it is true or false , sellers should still be careful and temporarily remove the link to be on the safe side .

In addition, some sellers consulted customer service and received the following response:

In order to better help buyers choose products during the COVID-19 epidemic, the platform limits the creation of new product listings for personal safety and household products. To apply for new product listings, please send the following information to the relevant email address:

In other words, to create new personal safety and household products , you need to send the above information to Amazon to apply.

However, it has not yet been confirmed whether the epidemic prevention products that are not included in Amazon’s whitelist will actually be removed from the shelves.

However, after experiencing various changes in Amazon's policies related to epidemic prevention products during this period, sellers should all know that Amazon has always been very strict in its control over epidemic prevention products. Coupled with Amazon's style of settling accounts after the event, it is not impossible for Amazon to remove unqualified products in the future.

In order to help you solve your doubts, the editor found Amazon’s latest policy on the whitelist of epidemic prevention items for your reference!

Review and qualification requirements for epidemic prevention products (Table 1) [Updated on 0331]

Applicable standards for mask review at each site (Table 2) [Updated on 0331]

Sales reminder (AM needs to proactively inform the seller)

1. FBA: To ensure the delivery time and experience of consumers

2. Must comply with Amazon's fair price policy: All accounts that have been suspended for malicious price gouging will no longer be accepted for mask sales applications

3. Details Page Requirements

It is prohibited to claim anti-coronavirus and other related words on the product details page to avoid misleading consumers. Sellers cannot claim efficacy, defense, cure, reduce, or test anything related to colds, new coronaviruses, viruses, or bacteria. Please read the seller backend for details.

4. Before submitting the seller's anti-epidemic supplies sales/listing review, please ask the account manager to communicate with the seller via email as follows and obtain the seller's reply confirmation: [0331 Update]

Dear Seller, (Applicable to EU only)

We understand that you are interested in listing personal safety and household products related to the COVID-19 pandemic. When listing these products, please ensure that you comply with all EU requirements (e.g. CE marking for masks).

5. Current experience of sellers after approval [0331 Update]

1) Currently there will be no email notification of passing the review, the seller will be notified by AM.

2) After passing the review, the seller platform may require category review:

·bill

Product packaging pictures: must include product name/information, factory name/address, CE mark (only applicable to EU), etc. (actual finished product, design drawings are not accepted)

Amazon Fair Pricing Policy Agreement

3) After a new ASIN is created, it will be automatically removed from the shelves for 24 to 48 hours and then automatically restored to the shelves. The seller does not need to take any action during this period.

4) There will be no email notification after the ASIN is restored to the shelves. Sellers can check the ASIN status in Manage Inventory on the Seller Platform.

6. Important tips for all sellers who have passed the COVID19 epidemic prevention supplies sales/listing review

If a seller who has passed the COVID19 epidemic prevention supplies sales/listing review creates a new ASIN, the system rules will automatically delete the ASIN after creation. This is due to the technical design of the restricted product rule engine. The account manager will proactively communicate this rule with the seller to let the seller know that the new COVID19 ASIN will be deleted and the seller does not need to take any action. Amazon will restore these deleted ASINs to the shelves within 24-48 hours.

Source: SellerGrowth