Target targets the beauty market! 40 new beauty brands added!

According to foreign media reports, Target recently announced that it will add 40 new beauty brands to its product range, half of which are Target exclusive products, most of which are priced at $10 or less. This move marks Target's increased involvement in the beauty market and its efforts to gain more market share.

The newly added brands reportedly include skin care, makeup, nail care and bath products, of which 20 are Black-owned brands, responding to Target's commitment to support Black businesses, invest $2 billion in Black businesses by 2025, and add more Black-owned brands to its merchandise assortment.

The new brand also involves Target's new "Target Incubator" incubator program, under which products need to meet manufacturing standards, ingredients need to be disclosed, and products are made "for the benefit of people and the planet."

Target Vice President Cassandra Jones said that with the addition of nearly 40 new beauty brands, the company is raising the standard of beauty experience, and in the future, Target will add more new beauty products to the market.

It is learned that in the past few years, Target has been working hard to expand its position in the beauty market. The most important move is that Target has reached a cooperation with Ulta Beauty to enable Ulta Beauty stores to log in to Target online and offline stores.

Editor ✎ Nicole/

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