Alibaba's cross-border B2B business grew 29%! "Made in the USA" performed outstandingly!

It is learned that according to foreign media reports, in the fourth quarter of 2021, Alibaba.com's cross-border B2B sales increased by 29% year-on-year to US$760 million.

John Caplan, president of Alibaba North America and Europe, said Alibaba's business in North America is very strong because "Made in the USA" products are popular among international consumers.

Alibaba does not disclose the number of U.S. companies on its site, but it says that as of now, more than 200,000 suppliers from around the world have established businesses on its platform.

It is reported that Alibaba officially opened its platform to American manufacturers, wholesalers and distributors in July 2019, allowing American companies to establish B2B businesses on its platform. Now, the United States is one of Alibaba's fastest-growing seller regions.

On Alibaba, customer demand is particularly strong for U.S. agriculture, food, health and beauty, electronics and medical products, especially high-tech products, the report said.

John Caplan further stated that the growth in Alibaba's B2B sales has nothing to do with the epidemic, but is driven by the increase in the number of digital enterprises. The epidemic has only accelerated the digital transformation of enterprises.

According to Alibaba's December survey of 2,401 small and medium-sized B2B companies in the United States, 70% of the companies (with 500 or fewer employees) have established international businesses, much higher than 63% in September 2020 and 59% in December 2019.

It is understood that Alibaba believes that it is in a unique position in the e-commerce market. Its platform is global, has a wide variety of services, and does not directly compete with e-commerce platforms such as Amazon.

Editor ✎ Nicole/

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