Barbie movie sparks consumer craze! All pink products are selling like hotcakes in the US

According to foreign media reports, the global box office revenue of the "Barbie" movie has exceeded $1 billion since its release on July 21. In addition to theaters, sales of retailers have also been boosted. As the film is popular, a pink buying trend has been set off around the world.

According to early retail sales data provided by Circana (formerly NPD Group), sales of Barbie-related products increased in the weeks and months leading up to the movie's release.

Here are some statistics provided by Circana (for the week ending July 22, 2023):

-Barbie is the fastest growing product in the toy industry.

- During the week of the movie's release, Barbie occupied the top three spots in the doll category.

- During the week of the film's release, Barbie products occupied six of the top ten doll products.

-In the cookware category, sales of pink products increased 27% in the second quarter of 2023 compared to the same period last year and surged 652% compared to the second quarter of 2019.

-Sales of adult pink sneakers increased 15%.

Sales of Barbie licensed books increased 53% in the second quarter of 2023 compared to the first quarter of 2023 and increased 44% compared to the second quarter of 2022.

Marshal Cohen, chief retail industry consultant at Circana, commented: “Only classic movies can excite people. Barbie has created a sensation in various fields and inspired Barbie fans of all ages.”

Marshal Cohen pointed out that movies are one of the important factors driving the development of the retail industry. With the end of the epidemic, the film industry has recovered. The combination of star effect and novel products is stimulating people's enthusiasm for buying.

Editor ✎ Nicole/

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