Prime Day report: some sellers have huge orders, some have zero orders! Chinese sellers dominate Amazon!

Prime Day report: some sellers have huge orders, some have zero orders! Chinese sellers dominate Amazon!

Written in front

After waiting for a long time since July, and experiencing shipping restrictions, warehouse explosions, logistics price increases, the most anticipated Amazon Prime Day of the year has finally arrived. For Chinese sellers, the opening times of the major Amazon Prime Day sites in 2020 are: Japan site: 23:00 on October 12; Germany site: 6:00 on October 13; UK site: 7:00 on October 13; US site: 15:00 on October 13.



The accumulation of experience is just for a big promotion to make a big explosion




Although the start time of each site is different, sellers on all sites have the same peak season tradition, that is - the sense of ceremony must be sufficient!



or:


besides:



The sense of ceremony is sufficient, so how about the sales? Japan and Europe were the first to launch the big promotion. According to the feedback from some sellers in the seller group, the results are encouraging:


The sales volume on the European site seems to be relatively flat, or it may be that the editor has few friends who are sellers on the European site, so I haven’t seen much. In addition to the European site, this seller said that the US site has also started to explode with orders, and then posted a screenshot of his own US site orders.



If the order has not been placed, it may not be your fault or your brother-in-law's fault. You may just need to ask Xiao Hei downstairs if there is something wrong with the computer. A computer worth thousands of dollars doesn't even make any noise.



Haha~ Actually, sellers who are not happy with orders don’t need to be too anxious, just stay calm! Today is still Prime Day, maybe you will be overwhelmed with orders in the next second?


Of course, some sellers chose not to participate in this Prime Day. Especially this year, Amazon restricted shipments. Many sellers said they gave up Prime Day because of insufficient inventory, receiving red flags before the holiday, event errors, and strange time periods for flash sales.


Chinese sellers dominate Amazon




In fact, when the Prime Day date was basically confirmed, sellers from China were most concerned about whether they could make a big splash on Prime Day and earn a fortune.


According to the latest data from Marketplace Pulse, most of Amazon's sellers are from the United States, accounting for about 54%; the second is China, accounting for about 39% ; and other countries together account for only a small part, about 6%.



Chinese sellers not only occupy a large share of the Amazon market in the United States, but also occupy a considerable share of the Amazon market in other countries . The following figure shows the proportion of local sellers and Chinese sellers in Amazon in other countries👇



As can be seen from the above figure, in addition to local sellers, Chinese sellers dominate the foreign seller share in the country . In countries such as Canada, France, Spain, and Italy, the market share of Chinese sellers even exceeds that of local sellers .


Except for Chinese sellers, cross-border sales of sellers from other countries on Amazon are mainly concentrated in a few countries and are not so "international" .


For example, European sellers only account for a small portion of the US Amazon market; US sellers also account for a small portion of the European market. Most of Amazon Japan's sales come from local sellers.



But without exception, Chinese sellers account for a large proportion of Amazon sales in all countries!


How to deal with returns and refunds after Prime Day




(Recommended for collection)




Back to Prime Day, when sellers sell goods during this big promotion and work hard to meet consumer demand, what they need to worry about is the large number of post-holiday returns and refunds .

Proactively handling customer returns and refunds will help streamline the process. Not only can sellers develop a flexible return strategy by planning ahead, but they may also be able to reduce return rates as a result.

Make sure you’re prepared to handle holiday returns seamlessly by following these four tips.


1. Provide a clear return policy to simplify the process

Amazon's return policy allows customers to return products within 30 days of receipt.
Because Amazon takes a customer-first approach to returns and expects its sellers to offer fair return policies that match or exceed its own, sellers who do not comply with Amazon’s return policy requirements may have A to Z Guarantee claims filed against them.
Implementing a fair return policy for your customers will not only ensure good standing on Amazon, it will also help build a strong brand reputation.
Customers who experience difficulties with returns are less likely to make future purchases from a brand that isn’t willing to accommodate them. Provide a clear return policy to simplify the process and encourage customers to continue purchasing.

2. Identify the root cause of high returns

Being proactive in developing a returns strategy will help streamline the process and make a huge difference on the bottom line.
According to relevant statistics, global retailers lose more than $600 billion in returns each year, and retailers in the United States alone account for $183 billion of the total cost.
To achieve good performance metrics, Amazon recommends that sellers maintain a return rate below 10% of annual sales.
Identifying the root cause of frequent returns will allow sellers to quickly eliminate variables that affect profitability.
To discover the reasons for returns, first refer to the feedback provided by the customer. After reviewing the feedback, investigate possible influencing factors, including: suppliers, warehouses, product line managers, etc.
Whether the item is defective or there is a shipping issue, resolving this issue will reduce returns.

3. Determine the physical fulfillment of the return

Amazon FBA is completely handled by Amazon, but the return process is very cumbersome and shipping costs are expensive.
Conversely, the Fulfilled by Merchant (FBM) option allows customers to send returns directly to the seller, which minimizes shipping costs.
Evaluating the return tradeoffs of each fulfillment option will help sellers determine what works best for their business.
If you want Amazon to be more return-focused while you focus on other aspects of your e-commerce strategy, FBA may be a good choice, even if it comes at a premium.
If you want to actively participate in returns and minimize shipping costs, then FBM will be a better choice.

4. Investment refund management service

Investing in a refund management service can significantly increase your profit margins.
Managing returns can be hectic, not to mention checking that proper credit is being obtained for each return-related transaction. Sellers don’t always have the time to cross-reference the amounts owed. Especially in the new electronic market conditions, sellers are focused on staying competitive and keeping up with consumer demands.
Considering that the fourth quarter is expected to be the best-selling quarter for products to date, it is crucial to have a returns strategy in place ahead of the holiday shopping event.
Streamlining the process will allow sellers to better prepare for returns and spend more time allocating items in their catalog.
Taking a proactive approach to returns and refunds will further contribute to the success of your business.
In addition to creating a clearly defined returns process, this program can also build a positive brand reputation, reduce return rates, and increase your FBA standing. Apply these four tips to benefit from an enhanced returns strategy.

Final Thoughts




Finally, the editor presents this talisman for booming sales, wishing all sellers can have successful booming sales and make money every day!



(Source: Maiwen)


<<:  Potential hot seller! This kind of product has a high price and 0 reviews, but it still ranks in the top 100?

>>:  Amazon workers strike again on Prime Day

Recommend

How to utilize Amazon’s traffic?

First of all, we need to clarify how many traffic...

What is Biaoju Intellectual Property? Biaoju Intellectual Property Review

Shenzhen Biaoju Intellectual Property Agency Co., ...

One-week interview experience at a Shenzhen cross-border e-commerce company

Let me talk about the overall experience first: T...

What is AMZShark? AMZShark Review

AMZShark is a multifunctional tool that can track ...

So useful! Amazon's free "translation service"

text Amazon’s “Translation Service” is a feature ...

What is SellerApp? SellerApp Review

SellerApp, formerly SellerPrime, aggregates releva...

What is MySales? MySales Review

MySales helps you monitor and improve sales on you...

Amazon sellers should not adjust their ads easily during this period!

Can you handle the recent order volume? As soon as...

How to achieve from 0 to 1 in the first month of launching a new product

Image source: 123rf.com.cn New products on Amazon ...

What is Starday? Starday Review

Starday (Sanyi (Zhengzhou) Trading Co., Ltd.) is a...

What is Hansmann Group (HQTS)? Hansmann Group (HQTS) Review

Fuzhou Hansman Product Quality Technical Service C...