Shein's US platform is launched, Anker is one of the first brands to join

It is learned that SHEIN Marketplace made its debut in Brazil last month. On May 6, Shein announced the official launch of the platform model in the United States.

So how is Shein performing in the US market?

It is learned that Shein's share of the US e-commerce market has continued to rise, and it once squeezed into the top ten online retailers in the United States. In 2022, Shein's sales reached 30 billion US dollars, and its global GMV (gross merchandise volume) is expected to grow to 80 billion US dollars by 2025. Coupled with a wide-ranging social media marketing strategy, Shein's installation volume exceeded 229 million times in 2022, surpassing Amazon to become the most downloaded APP in the United States.

With the dual support of outstanding sales and huge traffic, Shein's launch of the platform model in the United States will cause heated discussions across borders.

Shein's business model has always been based on designing and selling its own brands. The SHEIN Marketplace launched now will invite third-party merchants to sell Shein's own products while selling them. This means that third-party sellers will compete with Shein on the same platform.

According to the information displayed on the page, there are currently more than 200 Anker products displayed on the Shein US site , covering mobile power supplies, chargers, data cables, earphones, Bluetooth peripherals , etc.

As a top seller on the Amazon platform, Anker's current product pricing on Shein is the same as on Amazon . This shows that this is Anker's decision and it has not carried out any subsidy activities targeting the Shein US platform.

For cross-border sellers, what they are more concerned about is: How to enter Shein US Station? What is the order volume of those who have already entered?

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