How to effectively analyze Amazon advertising?

1. Summarize data such as impressions, clicks, spending, orders, sales, etc. according to advertising campaigns, and use the summarized data to calculate multiple indicators such as CTR, CR, ACOS, ROSA, etc.

• Advertising data: Focus on analyzing advertising exposure, click-through rate, conversion rate, cpc price changes and changes in the overall proportion of advertising orders.

• Exposure: Exposure is the basis of our clicks and conversions. There is no need to say more. This is also the indicator we focus on.

• Clicks and click-through rate (ctr): Clicks are closely related to our orders. Assuming that our product conversion rate is 10%, then one order is generated for every 10 clicks. We need to have enough clicks to reach our target advertising order volume.

• Click-through rate: Click-through rate is one of the most core indicators of our advertising. The click-through rate of most products needs to be above 0.4%. If our product’s click-through rate does not reach this effect, it will be unqualified.

• Conversion rate: Conversion rate is our ultimate goal, that is, according to the previous analysis of category issues through ranking, we increase our influence by observing QA, as well as product exposure and optimization of conversion rate, all of which ultimately serve the conversion rate.

• A data alert needs to be set when the conversion rate drops by more than a certain percentage, or the advertising cost increases by more than a certain percentage.

  
  

• In terms of search term delivery, filter out search terms that have not been delivered but have reached a certain number of orders, conduct additional delivery, and observe their delivery effects in a targeted manner.