@All cross-border people, stop working for a basic salary and come out and set up stalls!

Recently, the Central Civilization Office issued a document, clearly requiring that we should actively adapt to the normalized epidemic prevention and control situation, and in this year's national civilized city evaluation indicators, roadside business, street markets, and mobile vendors will not be included in the civilized city evaluation and assessment. At present, many places have orderly opened up the street stall economy.

Cross-border sellers would never have thought that the urban management department, which has always strictly prohibited street stalls, would invite you to set up a street stall?

▲ The picture comes from the Internet

As soon as this news came out, it caused heated discussions among cross-border sellers:

▲ The picture comes from the seller communication group

With the street stall economy booming, a cross-border seller has taken the lead in showing off his "selling certificate" in the seller communication group, and then "seriously" analyzed the advantages of street stalls compared to cross-border e-commerce↓↓↓

▲ The picture comes from the seller communication group

While some sellers have already taken the lead, are there still sellers who are hesitating and thinking about it? No way, no way, you didn’t catch up with the mask boom before, and now you can’t get ahead of others in setting up street stalls?

The stores are empty, the street vendors are very active. Even the service providers and logistics providers are eager to move. If the service providers set up street vendors, it should be like this↓↓↓

▲ The picture comes from the seller communication group

After all, we can’t lose online customers, and we need to develop more offline customers. But what if the stall next to you is operated by Amazon? At that time, the stall operator not only has no orders, but is also tricked by the service provider, and then the account places an order... Sorry, I said too much!

Even if you set up a street stall, you need experience and secrets. Recently, the wealth secrets of the street stall economy have begun to circulate in the communication group.

▲ The picture comes from the seller communication group

While learning the secrets of making money by setting up stalls, some sellers began to discuss product selection in the group, and then analyzed the feasibility. It was obvious at a glance that they were experienced operators!

▲ The picture comes from the seller communication group

Some sellers even said: If you tell me what hot products are on the street stalls now, I will listen more seriously than I would in class.

After the street stall economy became popular, the following chart lists the top 15 most searched keywords in Yiwugou in the past seven days. Now that the hot search terms are here, sellers please start your performance.

▲ The picture comes from Weibo @Yiwugou

Setting up a street stall may seem low-cost and easy to operate, but in fact it also requires learning, investigation, product selection, and data. A big seller @风中厂长shared his views on setting up a street stall: I think setting up a street stall and participating in an exhibition are essentially the same as e-commerce. The key points are three indicators: exposure, click-through rate, and conversion rate.

▲ The picture comes from blogger @风中厂长

Exposure x click-through rate = traffic, which is how many people came to your stall. Traffic is expensive everywhere now, whether it is e-commerce or physical stores, setting up stalls is almost legal free traffic, and there is indeed an opportunity.

From the sharing of big sellers, we can see that setting up stalls also requires optimizing these data. Sellers use the operational thinking of cross-border e-commerce to set up stalls to gain exposure, click-through rate and traffic. Who says they can't be better than others? Even if cross-border people set up stalls, they must be the best seller among the stalls!

In addition to setting up street stalls themselves, "street stall peripherals" such as street stall practitioner training, street stall carts, and snack carts also have great potential.

▲ Wuling Hongguang street stall car

Blogger @十八线教育业小油条 said: Simply put, setting up a street stall may not make money, but teaching people how to set up a street stall will definitely make money, and selling street stall-related products such as snack carts will definitely make money. Traffic x conversion rate x low customer unit price x repeat purchase x daily necessities x hard work is the formula for making money. Secondly, the shape is novel and unique, emotional marketing, sad marketing, and bundled sales of full-reduction packages, adding to VX to do community private domain traffic can last long, and build a personal IP in face-to-face communication with people.

▲ The picture comes from blogger @十八线教育业小油条

In short, if the seller does not want to set up a stall, he can also try to be a stall instructor (dog head expression)

Some netizens said that the following article will appear soon↓↓↓

Then the editor also has to make arrangements for our cross-border sellers↓↓↓

This article takes the street stall economy as its theme, and shares some opinions and suggestions on the street stall economy with sellers, either in a humorous or serious way. However, it is only for reference and does not represent everyone's views.

So when the street stall economy boom hits, will cross-border sellers take the initiative to participate in the street stall economy, or stick to the cross-border field? What do you think of the street stall economy? Welcome to discuss and share in the comment area~