Account association is the most common problem that sellers encounter during account registration and operation. Everyone is afraid that their store will be closed due to association.

In the seller communication group, every day there are sellers asking "Will my doing xxx lead to association?" The destructive power of association on store operations is self-evident.

On May 29, Amazon Europe released a notice about the upcoming planned policy changes. The notice mentioned in the sales policy and seller code of conduct that Amazon will clearly allow sellers to create multiple seller accounts in several limited circumstances.

▲ The picture comes from the seller communication group

Following this policy change, Amazon may allow sellers to create multiple accounts under limited circumstances.

This is undoubtedly good news for sellers, but many sellers have fallen into association issues before this day comes.

Sellers encounter large-scale association

This morning, sellers in the seller communication group kept reporting that their accounts had been linked.

At first, a seller asked in the group: Has anyone's account been checked for association today? He said that Amazon's email did not mention the reason for the association, and that sellers had a large-scale association problem.

▲ The picture comes from the seller communication group

Afterwards, several sellers posted screenshots of their email translations and said: the account association was blocked, but the other account was normal.

▲ The picture comes from the seller communication group

Some sellers replied that this situation is normal, but it is useless to appeal.

This makes the sellers who are linked very distressed, because if they are linked for no reason and have no way to appeal, all their efforts will be in vain. In addition, the IP, computer, and network are all independent, so the possibility of being linked by these reasons may not be very high.

▲ The picture comes from the seller communication group

▲ The picture comes from the seller communication group

Later, some sellers who used virtual machines said that they were also linked, but only one store was frozen.

▲ The picture comes from the seller communication group

The seller then said he would contact customer service to find out the cause of death, and customer service replied that it was related, but the specific reason was unknown.

Many sellers said that facing such a reply from customer service was expected...

▲ The picture comes from the seller communication group

Later, a seller said that his account had no violations, but was still found to be associated and had his store closed. However, this seller made it clear that the association was caused by phone or the Internet, and he just needed to seek a professional complaint service provider.

▲ The picture comes from the seller communication group

Faced with the widespread problems faced by sellers today, service providers also said that they have received more related complaints than before.

▲ The picture comes from the seller communication group

Where is the problem with association?

So what exactly causes sellers to be linked?

Weibo blogger @PinkPig_pink expressed his opinion:

He said he checked dozens of related medical examination reports. Most of them were fingerprint related. He did not recommend that you continue to check, as it is very likely to recover automatically later. It also recovered automatically last year, and he hopes it will be the same this year.

Perhaps many sellers are still unfamiliar with fingerprint association. In fact, fingerprint association is browser fingerprint, which contains a lot of information: such as your search habits, typing method, typing speed, screen resolution (not only screen size, but also color depth, etc.), time zone, USER AGENT, HTTP ACCEPT, browser plug-in information, font information, etc. Amazon 's latest server can record these through browser fingerprint.

How to avoid correlation

Amazon's original intention in setting association rules was to provide buyers with a better shopping experience and prevent sellers from creating multiple stores to disrupt the platform's operating order.

Amazon has many factors to determine account association. One or more factors may lead to the store being judged as associated. Sellers can avoid association by the following methods:

I hope sellers can be familiar with the rules of association to avoid account association. If you have any questions about account association, please feel free to discuss in the message area~