A large number of listings have been collectively complained about! Is Amazon "making trouble" again before the peak season?

It is learned that Amazon recently released the 2021 Brand Protection Report. The report shows that Amazon has blocked more than 2.5 million abnormal seller account registrations through effective measures, and the average number of valid infringement issues submitted by brands through Amazon Brand Registry has decreased by 25% compared with the previous year.

As of now, Amazon Brand Registry has more than 700,000 active brands, a 40% increase from the previous year.

As we all know, under the ever-tightening supervision of the Amazon platform, the store operation model of cross-border sellers has been moving towards compliance and branding. However, under Amazon's rule of "double the attack during peak season", many sellers still failed to "escape".

Recently, following the Dragon Boat Festival account-scanning incident not long ago, new situations have occurred in the stores of many sellers.

It is learned that a few days ago, a seller on the forum reported that he had received multiple complaints from buyers about his products , claiming that the seller's products had defects or could not be used normally as described on the product details page.

▲ The picture comes from Zhiwubuyan

Many sellers in the seller communication group also mentioned that ASIN received a notification of "Product Condition Complaint-Defective".

▲ The picture comes from the seller communication group

However, unlike the scanning incident during the Dragon Boat Festival, the ASIN of the seller with the link problem this time is still available for sale.

However, Amazon also stated in the notice: The seller’s ASIN that was complained about is still on sale, but if you want to delete this violation from the account status control panel, you need to confirm the following five statements. If the seller does not confirm, the violation will remain on the account status control panel.

▲ The picture comes from the seller communication group

Judging from the content of Amazon's email, currently the violation notice can be eliminated by submitting a confirmation statement in the background . However, Amazon also made it clear that it may still be included in the scope of investigation when dealing with related sellers' products in the future, that is, "the violation has been recorded by Amazon."

We have learned that some sellers have submitted a statement after receiving the complaint, and their performance records have indeed been removed. However, more sellers have reported that removing performance records by checking the statement is only a temporary solution:

▲ The picture comes from Zhiwubuyan

In this regard, in addition to the fact that many sellers are very worried that the repeated appearance of performance defect records may lead to the removal of the link , some sellers also mentioned that if they want to prevent the performance records from recurring, they can only appeal in the Amazon backend , but after Amazon approves the appeal, it will also retain the filing record.

We also learned that a large number of sellers’ links were complained about at the same time, involving different categories and products, which was obviously different from the usual large-scale malicious complaints. Many sellers speculated that this was most likely Amazon’s law of “doubling its attacks during peak seasons”.

In the article "Is Amazon cleaning up before Prime Day? A large number of sellers' accounts were blocked overnight!" published earlier, it was mentioned that the wave of Amazon account blocking that caused sellers to suffer heavy losses last year happened during the Qingming Festival and Labor Day before the peak season. It seems that sudden account turmoil before the peak season has become an unspoken rule.

Regarding the sudden large-scale triggering of complaint notifications by Amazon, many sellers have speculated that this may be because Amazon wants to ensure the quality of seller links before Member Day and has modified the trigger mechanism.

However, some sellers opened a case to consult customer service in the background, and the reply they received was: it might be that a relevant team uniformly issued warning information for a batch of products.

▲ The picture comes from Zhiwubuyan

Through the analysis and speculation of the sellers, the possible causes of this complaint storm were summarized:

As of now, Amazon has not officially responded to the cause of this large-scale triggering of complaint notifications.

We would like to remind all sellers that Prime Day is approaching. In order to avoid the recurrence of defective performance records that may lead to the removal of subsequent links, sellers who receive such notifications must file a complaint in a timely manner.

In addition, it is also learned that after Amazon announced that this year's Prime Day will be held in July, market expert Fahim Naim predicted that based on the FBA warehousing deadline announced by Amazon (June 20), there is a 70% chance that Prime Day 2022 will be held on July 11, and a 30% chance that it will be held on July 18.

Fahim Naim said: "In the past three years, the average FBA warehouse deadline has been 24 days before Prime Day. 24 days after June 20 is July 14, and Prime Day usually lasts a week, so it is almost certain that Prime Day will kick off on July 11 or 18."

Currently, there are more than 200 million Amazon Prime users worldwide. In order to help sellers prepare for the annual sales peak season, Amazon has also launched a series of new initiatives and services in warehousing logistics, brand building, compliance, and operations.

Although the market growth rate has slowed down and the downward pressure is relatively large, sellers still have a series of benefits in participating in Prime Day , such as increasing brand awareness and preparing for holiday sales .

For this reason, we would like to remind all sellers that while preparing for peak season sales, they should also always pay attention to the health of their stores, operate in compliance with regulations, and avoid the risks of number scanning in a timely manner.

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