It broke out again! Amazon’s warehouses are all out of stock. How can sellers break through the difficulties?

Amazon's warehouses in Europe and the United States are full

Amazon's warehouses are still in a severe state of overstocking, especially in Europe and the United States, where the problem has shown signs of breaking out across the board. Both major warehouses in the United States and logistics centers in Europe are facing serious problems of overstocking and storage space shortages.

Today, the logistics provider of the US line released the news:

ABQ2 and PSC2 warehouses are currently facing a serious warehouse overflow problem. Logistics companies are actively working with Amazon to explore a possibility: allowing Amazon to pick up the goods on its own so that the goods can be delivered to the warehouse in advance. However, this cooperation plan is still under negotiation and the specific implementation timetable has not yet been determined.

As a newly built remote warehouse, ABQ2 was vigorously promoted by Amazon as an important part of relieving pressure during the warehouse explosion period. This move resulted in a large number of sellers' goods being forced to be sent to this warehouse. However, now that the goods have been successfully sent to the warehouse for registration, they are still unable to be put on the shelves for sale.

Not only that, the problem of warehouse overflow in the United States is becoming more and more serious, and the phenomenon of warehouse overflow in warehouses across Europe cannot be ignored.

DUS2 warehouse has been in a serious warehouse explosion state since this week, and STR1 warehouse is facing the same dilemma. What is more serious is that XGEB and DTM9 warehouses have no channels for warehouse transfers at present, and this warehouse explosion state is expected to continue until the end of October.

Here, Amazon's warehouses are full and sellers are anxiously waiting for the goods to arrive; there, TEMU sellers are shining in the European market.

Temu and SHEIN battle it out in Europe

As US regulations became stricter, in the second half of the year, both Temu and SHEIN shifted their strategic focus to the European market.

Temu took the lead and opened up the opportunity for local companies in European countries such as Germany, France, Italy, Spain, the United Kingdom and the Netherlands to enter the platform through semi-hosted services. Soon after, SHEIN also opened the door to semi-hosted services for Chinese sellers in these regions who have local inventory and fulfillment capabilities.

In order to deepen the European market, Temu launched the "local to local" agency sales model in the EU in April, continuing the successful experience of "semi-hosting" in the United States. From July, it officially opened EU enterprise registration, exempted basic fees and sales commissions, and provided full support, including extensive services, multilingual customer service, omni-channel marketing and business training.

Both Temu and SHEIN are committed to attracting seller resources from Amazon and local European e-commerce platforms. To this end, they have invested heavily in logistics services.

• Temu puts a green label of "local warehouse" on every local express package to highlight its ability to respond quickly.

• In the announcement of opening registration for local European stores, SHEIN directly called on "Chinese sellers with local stocking and fulfillment capabilities" to join its platform.

For Chinese sellers, it is crucial to seize the first wave of traffic dividends brought by the strategic transfer of Temu and SHEIN. In this process, the importance of overseas warehouses as a key factor in improving logistics service efficiency is self-evident.

Overseas warehouses support new platforms

New opportunities in the European market are significantly inclined towards sellers with local delivery capabilities, and overseas warehouses have become an indispensable element for their successful layout. For cross-border e-commerce, adopting the European overseas warehouse strategy has multiple significant advantages:

During the peak logistics season, transportation costs soar and it is easy to encounter problems such as queuing and overstocking. Pre-stocking in overseas warehouses can effectively avoid inventory shortages and ensure smooth order fulfillment.

After customers place an order, we use overseas warehouses for rapid sorting, packaging and delivery, which significantly shortens delivery time and improves customer satisfaction.

Overseas warehouses enable sellers to instantly perceive market dynamics, quickly adjust sales strategies and inventory configurations, and accurately meet consumers' immediate needs.

Goods stored in overseas warehouses reduce the frequent customs declaration and clearance procedures caused by decentralized transportation, effectively cut related costs and improve cost-effectiveness.

Local delivery not only brings traffic inclination, but is also particularly critical during the peak shopping season. Fast delivery significantly increases customers' willingness to buy and directly affects store conversion rates.

With the rise of Temu and SHEIN in the European market, Chinese sellers need to hold on to the strategic key of overseas warehouses to flexibly respond to market changes, ensure smooth logistics, and improve customer satisfaction. In the upcoming Black Friday promotion, we should welcome new opportunities in the European market with more adequate preparation and firm confidence.