Get more traffic during the peak sales season! These 7 Amazon indicators are worth paying attention to!

Get more traffic during the peak sales season! These 7 Amazon indicators are worth paying attention to!

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Halloween brings a small peak in sales for sellers on Amazon. In order to maximize sales during the upcoming peak sales seasons such as "Black Friday", "Cyber ​​1st" and Christmas, and to provide buyers with a better shopping experience, we have compiled a collection of indicators that sellers should pay attention to.
 




◆ Net Promoter Score (NPS) ◆




The Net Promoter Score can help sellers understand the current buyers' recommendation power to recommend products to colleagues or friends. To measure this indicator, you only need to launch a questionnaire to buyers who have purchased the product. Then, you can solve the problems raised by the buyers.
 
If the Net Promoter Score is above 50%, it can be considered that buyers have a good perception of the product. If the Net Promoter Score is between 70% and 80%, it means that the product has a group of highly loyal customers.
 
 




◆ Satisfaction (CSAT) ◆




Satisfaction is the main indicator to measure the satisfaction with sales service, inquiry support, problem solving, response timeliness and even the content posted on social media. It is also an important direction for sellers to improve services based on unsatisfactory aspects.
 




◆ Comment rate (CES) ◆




Product reviews play a vital role in Amazon's order conversion rate and are the best way to measure the buyer's experience and ensure that all processes in the store are set up correctly and running well. Amazon sellers can click the "Request a Review" button to ask buyers who have completed the purchase to review and increase the review rate.
 




◆ Conversion Rate (CR) ◆




Conversion rate is an important buyer experience indicator and one of the measures of successful sales . Sellers can go to "Reports" -> "Business Reports", select "Detailed Sales Page" and "Traffic by Source", and then find the conversion rate in the "Unit Session Percentage" list.
 
 




◆ Loyalty (CL) ◆




Loyalty is a key indicator to measure the probability of buyers making repeat purchases (which can be divided into more than 70%, 70%-30%, and less than 30%). To improve buyer loyalty, sellers need to find out the share of loyal buyers and segment those buyers with a stable history of repeat purchases. Usually this indicator is automatically calculated by most modern customer relationship management systems (CRM), and sellers can also set custom parameters for calculation.
 




◆ Chull Rate (CCR) ◆




The buyer churn rate allows sellers to see at a glance how many existing buyers abandon a product within a specific period of time. Generally, the churn rate should be controlled within 8%. Buyer retention rate is also one of the important KPIs. It is directly related to customer churn rate. For example, if the buyer churn rate is 5%, then the buyer retention rate is 95%.
 

 




◆ Engagement Rate (CRR) ◆




Some buyers on Amazon simply place an order, while others have strong interactions with sellers. This metric tracks buyer engagement by measuring the frequency of buyer communication with the brand, clicks, social media comments, and shares.
 
Sellers can market directly to customers who already follow their brand by participating in the Manage Your Customer Engagement program. The Manage Your Customer Engagement program helps sellers build loyal relationships with Amazon customers and helps increase exposure for new products.
 
 
Editor ✎ Estella/
Statement: This article is copyrighted and may not be reproduced without permission.



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