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The wind is whistling and the Yishui River is cold. My account is closed and will never be returned. The impact of the 2021 account suspension wave is still a lingering fear for many cross-border sellers. Earlier this month, Amazon issued another announcement stating that the first review operation to combat fake reviews in 2023 is underway. According to the announcement, last month, Amazon filed lawsuits against six intermediaries that sold fake reviews, including Amazon Feedback, AMZ Trusted Review, Blue Marple, and Woorke. Thousands of sellers were involved and faced the risk of being blocked. There is no doubt that nowadays, false reviews have become a sensitive nerve in Amazon's compliance process , and the "account blocking hammer" wielded by Amazon is mostly directed at those involved in false reviews. Recently, some sellers have had their accounts blocked in this campaign to investigate fake reviews. Amazon cracks down on fake reviews, more than 600 accounts blocked! It is learned that recently, according to foreign media reports, Amazon once again banned more than 600 seller accounts on the grounds of manipulating reviews. It is understood that these sellers all sent postcards to Amazon Prime members. The postcard content of one seller selling serum included: product description, seller's email address and a QR code with the text "Scan the code to win a prize". ▲ The picture comes from foreign media reports
According to feedback from buyers, scanning the QR code will lead to a review page that says "leave a five-star review" . There is also a review template in the lower right corner, which seems to guide buyers to leave a five-star review in order to get a "reward". ▲ The picture comes from foreign media reports It is understood that this type of postcard is different from the small product cards mentioned in the previous account suspension wave. It is usually not shipped together with the product, but is mailed to the buyer separately a few days after the buyer receives the goods. Some sellers believe that these postcards are used under the guise of collecting feedback from buyers, but are actually intended to induce buyers to leave positive reviews, which is a violation of regulations and manipulates reviews. Judging from the postcards mentioned above, the seller's view is indeed reasonable. As it stands, Amazon appears to be tightening its scrutiny of review manipulation via postcards, gift cards, and more. Suspected of using compensation in exchange for reviews, a large number of sellers received warning emails!
It is learned that many sellers recently reported that they received account deactivation warning emails from Amazon. Amazon mentioned in the email: Sellers are suspected of offering some form of compensation (such as gift cards, free products or discounts) in exchange for buyers to comment on products , which is a serious violation. Therefore, the seller's account funds will be temporarily withheld, and if not resolved, it may lead to the account being deactivated. ▲ The picture comes from the seller communication group Key point: Sellers who receive this email are suspected of violating regulations by manipulating reviews, and their accounts are at risk of being deactivated. As of now, it is still unknown whether the above situation is caused by a large number of buyer complaints or platform review, but what is certain is that Amazon’s claim that it is stepping up its efforts to crack down on false reviews is by no means nonsense, and judging from the process of "issuing a statement - blocking the account due to postcard manipulation of reviews - mass warning emails" , it seems to be somewhat similar to the wave of account blocking in 2021. We understand that Amazon has clearly stated in its buyer product review policy that any manipulation of buyer reviews or ratings is prohibited. This includes: Provide any form of compensation to a third party in exchange for reviewing your own products or competitors' products; Providing a refund or compensation (including compensation via non-Amazon payment methods) after a customer posts a review. Therefore , behaviors such as using postcards or other cards to guide buyers to leave reviews are all violations. However, some sellers also said that, in fact, Amazon does not completely prohibit the placement of small cards, but these small cards must not contain guiding words such as leaving reviews. In addition, some sellers mentioned that if they need to put a small card in the product packaging and leave the brand email address and independent website information, they can participate in Amazon's transparency plan. This is equivalent to paying official protection fees and getting a "golden medal of immunity" that can be used to place a small card. ▲ The picture comes from the seller communication group Overall, judging from the above, Amazon seems to be focusing on increasing its scrutiny of fake reviews. Here, we would like to remind all sellers to conduct a comprehensive check on the compliance status of their accounts in the near future to avoid being implicated and suffering losses when Amazon intensifies its review of false reviews. What do you think about this? Welcome to discuss in the comment area~
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