How to use off-site traffic to increase order volume on Prime Day

Amazon Prime Day is coming soon, and many friends should have already made preparations, registered for the event, and put the products into storage.

According to our understanding, the activities are reported on the promotion day, and a large amount of traffic enters the platform on the promotion day, so everyone feels that their order volume can be increased.

Is this really the case? Actually, it is not. On the big promotion day, a large amount of traffic will enter the platform, but whether this traffic can successfully enter your product listing still requires sellers to take the initiative to do some actions to obtain it.

The core factor is whether your listing is ranked high enough, whether it is search position, advertising position, promotional page, etc.

Many times, the actions within the site have been done well. During the product promotion period, we can try to introduce some traffic from outside the site to detonate the product orders, use the traffic from outside the site to generate orders, impact the ranking within the site to obtain a better display position, so that we can effectively double the orders on the promotion day.

There are several off-site channels to increase the number of orders. Today we will mainly talk about some off-site methods related to Facebook to import traffic.

Join Facebook groups: Many people would think of directly joining deals, discounts, coupons and other groups. Because you can directly post your promotional discount information, and everyone will be interested .

Find a Facebook group owner or celebrity: This basically involves giving your discount information and listing link to a group owner or celebrity to post on your behalf. For a general group, you can just add the group owner and pay him or her, usually $10 or $ 20 , and they will post it for you.

Secondly, look for Facebook celebrities. For example, if your product is a 3C product, check the related competing products on Facebook. Search the product name through Facebook to see if there are any advertisements or posts about competitors ' products.

However, it would be very inefficient to find a high-quality FB group by yourself in a short period of time, especially since the group administrators are even busier these days. It would be better to leave professional matters to professionals.