Products without EU representatives will be seized or removed from the shelves! Take a look at the relationship between CE certification and EU representatives?

European Authorised Representative (European Authorised Representative or European Authorized Representative) refers to a natural or legal person explicitly designated by a manufacturer outside the European Economic Area (EEA) (including EU and EFTA). This natural or legal person can represent the manufacturer outside the EEA to perform the specific duties required by the relevant EU directives and laws on the manufacturer.

That is to say, if you want to sell products in Europe, it is not enough to just have CE certification. You must also have a European agent to ensure that the products can be sold legally. The European agent must be a local European company that is familiar with local safety regulations and can assist you or communicate with European customs, taxation, and quality inspection agencies on your behalf.

Recently, there have been cases where sellers have been maliciously complained by competitors, resulting in product removal, causing unnecessary trouble and losses to the sellers. Therefore, sellers who meet the requirements must comply with the regulations as soon as possible.

So what does CE certification mean? Which products exported to the EU need CE certification? What are the consequences if you don’t register an EU representative? What is the relationship between CE certification and EU authorized representative ?

(Source: SellerGrowth )