These actions of Amazon sellers may lead to account suspension!

There are many reasons why Amazon seller accounts are suspended and blocked. Here are the five most common mistakes that lead to account freezes, as officially announced by Amazon.

1. Image Infringement

Directly stealing other people's pictures without their consent is a copyright infringement. Sellers are advised to use their own pictures and not download or copy other people's pictures from the Internet.

2. Brand Infringement

1. Selling unauthorized products with celebrity portraits, cartoons, anime peripherals, etc.;

2. Follow the brand;

3. The product packaging is printed with another person’s trademark LOGO;

4. Use other people’s trademark names in product titles, five-line descriptions, long descriptions, and search terms.

3. Selling fake goods

Amazon's anti-counterfeit policy is that any product sold on the Amazon website must be authentic, and the sale of unauthorized copies, pirated copies, and counterfeit products is prohibited;

If someone complains about selling on the Amazon platform, the seller’s account will easily be suspended by Amazon and the funds will be frozen.

Sellers may all know that Amazon will use the A9 algorithm to obtain information related to the seller’s computer, and then determine whether multiple accounts are operated by the same seller by matching related factors.

If it is determined that multiple accounts are operated by the same person, they will be judged to be associated.

Once an account is judged to be associated, there is a risk of store closure.

Of course, the association is determined by multiple factors, including hardware association and software association.

Amazon hardware associations include: IP address, router modem (modern), Mac address, hard disk information, software factors, etc.

Software associations include: information filled in when registering an account (business license name and address, credit card, payment account, mobile phone number, registered email address, etc.), browser fingerprint, time zone, plug-in, font, typing speed, typing method, Cookie, email Flash, product repetition rate, operating habits, etc.

Before you start selling your products on Amazon, it is necessary to obtain mandatory certification from an authoritative organization.

For example, for toys and children's products, Amazon generally requires CPC certificates and VAT invoices;

Such as household appliances, heating/cooling equipment, electronic products, lighting products, etc. require Energy Star certification

Food, medicine, cosmetics, medical devices, health products, tobacco, radiation products, etc. require FDA certification.

If Amazon detects that there is no relevant certification, the listing sales privileges will be suspended at the very least, and the account will be blocked in serious cases.

To ensure the authenticity of reviews, Amazon strictly prohibits sellers from manipulating reviews.

But the reality is that fake orders and fake reviews seem to have become an unspoken rule in the industry. It is indeed difficult for novice sellers who do not fake orders to get through the initial stage on their own. Survival has become a problem, and it is naturally the trend.

However, once Amazon finds out, your listing will be removed directly and your sales privileges will be removed.

Ms. U suggested that at this time, sellers should control the fake order evaluation work at hand. In addition, they should pay attention to the method when requesting reviews and handling negative reviews from sellers, and never violate Amazon's policies.

According to the requirements of relevant European regulatory authorities, Amazon is obliged to conduct company and company owner identity verification (KYC verification) for sellers who open stores on European platforms (including the United Kingdom, France, Germany, Spain, Italy, etc.).

Sellers can only sell on the European platform after being reviewed and approved by the European verification team.

If the KYC audit fails, the store will be closed.

In addition to the five points mentioned above, your account may be frozen if your product has expired, is not an original product, or has serious functional defects.

Buyer complaints of fraud or shipping issues, or a large number of negative reviews and extremely low ratings for one of your products may result in your account being banned or frozen.