12,000 reviews lost in 5 days! This Black Friday, Amazon...

Sellers who have been on Amazon for a long time know that around important holidays, my brother-in-law likes to do one thing the most - delete reviews. Now that Black Friday is about to start, my brother-in-law has deleted reviews on a large scale again .

Recently, many Amazon sellers have reported that they have experienced a crazy drop in reviews.

It can be seen that the number of reviews of some sellers with more than 40 has dropped by half recently , and the reviews of some sellers’ new products have been directly wiped out .

Even worse is this seller, who lost more than 900 reviews on the European site .

The worst case should be the big seller below. In 5 days, more than 17,000 reviews were reduced to more than 5,000 , a direct drop of more than 10,000, and if you don’t list it, you won’t see any.

It is understood that customized reviews will be deleted regardless of whether it is a new or old product. It is normal that customized reviews are deleted very quickly. But this time, the natural reviews were also deleted .

Another seller said that he had a total of 8 reviews, 7 of which were removed, leaving only one one-star bad review.

It really proves the saying: Amazon generally only posts positive reviews and never deletes negative reviews.

As we all know, once good reviews are deleted, product sales will plummet, and some even have "Lin Dan" for several days, and the sellers are the ones who suffer. As for the reason for the deletion of reviews this time, it is rumored that Amazon will start to clean up single ASINs with high review rates and poor sales before Black Friday. This is just a rumor, and you have to ask my brother-in-law for details. However, based on past experience, the following aspects are inevitable for deleting reviews:

Sellers have a really hard time . Some time ago, Amazon launched the official review request function "Request a review" and also launched a simplified "communication guide" to prohibit sellers from using various internal messages to ask consumers for reviews. Recently, it was reported that Amazon has begun to crack down on this behavior.

In the past two days, some sellers reported in the communication group that Amazon has recently been cracking down on the use of small after-sales cards .

In addition, many service providers have also sent reminders on WeChat Moments.

Xiaozhi specifically went to verify it and found that Amazon has indeed issued a policy prohibiting sellers from using product packaging and inserts that induce buyers to give positive reviews.

Now many sellers are panicking, because before everyone used after-sales cards to guide customers to leave reviews or give rewards, and Amazon didn’t enforce it strictly. Now the wind direction has suddenly changed.

One seller said that he had sent two batches of goods before the peak season, totaling more than 4,000 pieces, and both were accompanied by after-sales cards ; one seller's after-sales card clearly stated: " As long as you leave a review, I will give you another one ." Another seller said that Amazon was going to the warehouse to open the boxes for inspection .

As soon as the news came out, everyone was worried. However, Xiaozhi felt that Amazon was unlikely to go to the warehouse to open the boxes and check them one by one. After all, there are over 100 million orders every day. If they checked them all, they would be exhausted to death. Therefore, it is likely that they will conduct random inspections. It depends on who is unlucky and gets caught. They can only blame themselves for their bad luck.

This Amazon policy reminder is likely a warning to sellers for review requests, hoping that sellers can curb such illegal operations. After all, Amazon has always wanted to control customers in its own hands and does not allow sellers to contact customers privately. If sellers are really afraid, they can create a removal order first and take the initiative to remove the inventory.

Deleting reviews, strictly enforcing small cards, prohibiting review requests... This Black Friday does not seem to be very friendly to Amazon sellers. However, to make matters worse, Amazon is actually going to implement a new return policy on Black Friday .

Recently, Amazon has established a new return service to make returns easier and more efficient for customers. Customers will not have to put the products they purchased and the products they are not satisfied with in boxes or print labels. To take advantage of this service, in any of the more than 2,000 outlets, customers only need to show the barcode generated when processing the return and send the product back in the seller's original packaging.

Amazon CEO Mariangela stressed:

Customers can go to the Returns Center and select the product they want to return. If the product meets the requirements for return without label and package, they can choose this option to receive a barcode via the Amazon.es app or email, which must be displayed in Celeritas Point.

As soon as this return policy was released, it was collectively criticized by sellers .

Some sellers said that this not only increases the probability of returns, but also increases the price of unsalable products and increases shipping costs. Amazon is improving the service experience for buyers at the expense of the interests of us sellers.

This return policy of my brother-in-law sacrifices the interests of sellers to improve the shopping experience . It is simply trying to put sellers to death. No wonder many people say that it is becoming more and more difficult to do business on Amazon now, and the status of third-party sellers is really too low.

Although Amazon has been sacrificing the interests of sellers in exchange for buyers' shopping experience, there seems to be no significant improvement in reality, otherwise Amazon would not have taken advantage of Pinduoduo's traffic. On November 25, Amazon officially opened a store on Pinduoduo .

It is reported that this is a limited-time pop-up store jointly launched by Amazon Global Shopping and Pinduoduo, aiming at the surge in traffic in the domestic market during the "Black Friday" promotion. After all, Pinduoduo has 429.6 million active users , and the purchasing power of these people is what Amazon needs at present, regardless of its reputation!

More traffic may not be a bad thing for sellers. Anyway, I wish you all a great deal of sales on Black Friday!