What to sell in 2020? Top 49 hot product trends

What to sell in 2020? Top 49 hot product trends



The secret to a successful cross-border e-commerce business is to find popular products that are stable and hot-selling products. So what are the stable and hot-selling products in 2020? Let's take a look.


(Multiple picture warnings ahead!)


Clothing accessories

1. Bodycon dress

The word bodycon comes from body conscious, which refers to tight-fitting clothing. Bodycon dresses are usually made of fabrics such as spandex and lycra, which fit closely to the body and show the wearer's body contours. They come in a variety of colors and styles. Bodycon dresses have always been a stable best-selling product in women's clothing and a popular category in e-commerce.
Here are the regions where bodycon dresses are most popular:
When selling tight dresses, sellers must first consider who your target market is and understand user expectations in order to win in the competition.

2. Cardigan
Cardigans are also a popular product, with searches growing since 2008 and expected to continue until 2020. Cardigans come in a variety of fabrics, both thin and thick, and have sales potential all year round.
Here are the regions where cardigans are most popular:

3. Navel-baring tops
Whether it is red carpet stars or ordinary people, belly-baring tops can be seen everywhere. Due to its diverse styles, it is very popular among users. After years of development, this product is still a best-seller.
However, due to fierce market competition, sellers need to locate accurate users in order to achieve sales:

4. Cowboy
Denim remains popular in the clothing category and is suitable for all seasons. Search trends show that its popularity is still growing year by year:
Here are the hottest denim looks right now:
To get consumers to buy your denim products, sellers must keep up with current trends. In 2019, straight cuts, skinny fits, loose fits, and low waists are making a comeback. You also need to pay attention to other hot denim clothing trends, including:

  • embroidery
  • High waist straight
  • Pin pleating
  • etc.


Denim is popular in most regions, especially the United States, the United Kingdom, Australia, and South Africa:

5. Enamel pin
Enamel pins are a very popular product this year and are very popular on many platforms. From the Google search trends, we can see that the popularity of enamel pins has always been:

6. Wool clothing
Although wool clothing is highly seasonal, it is undoubtedly one of the best-selling items, with searches increasing dramatically every winter, especially in the UK:
If you want to sell this product, you can take advantage of the different climates in the northern and southern hemispheres. In addition to wool coats, wool leggings are also a product that sellers need to pay attention to. The popularity of wool leggings is as follows:

7. Floral skirt
Although summer is over, the floral trend continues. And summer is just beginning in the southern hemisphere.
Floral styles are very popular in all regions throughout the year. Floral long skirts are the protagonist of this autumn. From the following picture, we can see that floral skirts are very popular:

8. Checkered clothing
Checkered clothing is very popular in South America, the United Kingdom, South Africa, Australia, etc. Checkered products have always been very stable products and are niche products with great potential.
The checkered pattern can be applied to men's clothing, women's clothing and children's clothing. It is a versatile pattern. If clothing sellers want to increase their products, they may consider it.

9. Lace underwear
The products that are still selling well in 2020 must be lace underwear. It has experienced its most popular period, and then the popularity began to decline. Now the popularity is slowly rising steadily:
Although lace underwear is popular mainly in North America and Australia, its market potential is indeed huge:

10. Leggings
Leggings are still a hot product in 2020, and some stores have achieved millions in revenue from them:
The leggings trend has spread all over the world, and there are many market segments for it, including athleisure, sports, yoga, etc. Popular leggings types include:

  • Yoga Leggings
  • Black leggings
  • Push-up leggings
  • Wool Leggings


11. Pocket Leggings
The hot sales of leggings have led to various styles, such as leggings with pockets, whether inside or outside pockets, sellers can try:

12. Men’s shoes
Just look at Google search trends and you’ll see how popular men’s shoes are:
There are many e-commerce brands that have made a name for themselves in the men’s shoes category, including Leffot, Gravity Pope, Mr. Porter and Kith.

13. Creative socks
If you plan to sell clothing products in Australia, the UK and North America, you may consider purchasing creative socks. Creative socks are particularly popular in the fourth quarter:
In addition to novelty socks, other search terms such as fun socks also have high search volume:
Brands such as Conscious Step and Happy Socks have tasted the sweetness of selling creative socks.

14. Ruffled socks
Another type of socks that sellers can consider selling is ruffled socks, which have become popular since 2013 and have reached a new peak in traffic this year:
Currently, the countries most interested in ruffle socks are the United States and the United Kingdom, so sellers selling this product can target audiences in these two countries:

1 5. Safety shoes
Shoes and clothing are the most commonly purchased products online. Safety shoes, a niche market in shoes, have annual sales of $109 million:
Safety shoes have great market potential and have a global audience.

16. Shapewear
Shapewear is a must-have on the list of best-selling clothing items. Shapewear will still be a hot product in 2020, with an estimated market size of $2.26 billion.
As can be seen from the above figure, consumers' interest in shapewear has been growing since 2018.

17. Sports bra
With the popularity of various sports such as yoga, the market demand for sports bras has been driven.
Sports bras are expected to grow at a rate of 10.8% in the next few years. The following regions have strong demand for sports bras:
Many brands such as CK and Victoria's Secret have already developed this market early on.

18. Strapless bra
Strapless bras are another popular bra product, especially in the summer. This is a best-selling product with stable sales, and sellers can consider adding it to their stores.
The regions where strapless bras are most popular are as follows, and sellers can target these regions for marketing.

19. Vest
Vests are a trend worth paying attention to in the summer of 2020. Whether you are a men's or women's clothing seller, this product is indispensable in your store:

20. Sportswear
Athleisure clothing includes leggings, sports bras, shorts, tank tops, yoga wear, etc., which look a lot like sportswear. Over the past five years, this niche clothing trend has become increasingly popular.
If you want to find consistent best sellers, don’t miss athleisure apparel in 2020.

Baby Products


21. Baby carrier
In the past few years, baby carriers have continued to be popular in the baby products market. Baby carriers have many benefits and make it easier for new parents to carry their children. This product is very popular all over the world.

22. Baby waist stool carrier
The baby waist seat carrier first became popular in 2004, and the search volume has been steadily increasing. This kind of carrier allows the baby to sit in the seat, reducing the burden on your waist and back.

23. Baby wipes
Baby wipes have steadily developed into a best-selling baby product. If you sell baby products, then baby wipes can be recommended to consumers as an additional purchase product to increase your sales. Sellers can market through Google ads or emails.
To gain a competitive advantage from this product, sellers are advised to pay attention to the growth trend of natural baby wipes. A brand that sellers can learn from is Joonya.

24. Baby Blanket
Baby blankets were very popular in the United States, the United Kingdom, and Australia in 2019, and are expected to continue to be popular in 2020. They are not only cute, but also practical. Sellers can sell bundles of blankets and hats.

25. Breast Pump
As global demand grows, some stores are starting to specialize in selling breastfeeding products, which is a hot topic among mothers.
The following are the regions where breast pumps are popular:

26. Convertible baby stroller
This is also a baby product that has always been popular. It can adapt to the growth of the baby's age. From the Google Trends chart, we can see that baby strollers are very popular in North America:

27. Sippy Cup
Straw cups are a popular e-commerce product. After experiencing two search peaks in 2008 and 2015, its search volume has now stabilized.

As you can see from the picture below, sippy cups are popular in many regions around the world:

Beauty Products

28. Beard Oil
Male grooming products are becoming increasingly popular, with the U.S. male grooming industry expected to reach $3.37 billion next year, with beard oil being the top-selling product. And as you can see from search trends, it shows no signs of slowing down:
It is popular in many regions around the world and is a gold mine that sellers need to dig into:

29. Anti-acne lotion
Anti-acne lotion is applied before going to bed at night and then washed off the next morning to reduce acne. Its search volume has been steadily increasing and it is popular in many regions around the world:

30. Posture Corrector
If you are planning to sell trendy products next year, a posture corrector is your choice, which helps correct the user's posture.
There are multiple types of products for sellers to choose from, such as strap type, bracket type, etc.

31. Cosmetics made from pure plant ingredients
This is a type of cosmetics that does not use any animal-derived ingredients or conduct animal testing. This product is particularly popular in the UK and Australia:

32. Car hood
Car cover has declined after reaching its peak in 2014, but has maintained a stable trend. It is a stable and popular product.

33. Car mats
This product has always been very popular. If auto parts sellers do not sell this product, they can consider selling it next year.

34. Steering wheel cover
Although the popularity of steering wheel covers has slowed down, they are still popular, making them a product worth considering selling:

Grocery Products

35. Moringa
Moringa is native to Afghanistan, Bangladesh, India and Pakistan. It is rich in vitamin C, magnesium, potassium, etc. It is a best-selling health product. It is very popular in Africa and has begun to spread to North America, South America, Australia and other regions.

36. Oat milk
The demand for milk alternatives has been growing over the past decade, and now oat milk is starting to become popular. The popularity of this product is very widespread:

37. Seaweed Chips
If you want to talk about creative snacks for next year, seaweed chips are definitely not to be missed. They are made from seaweed, are rich in vitamin A and contain no cholesterol.
There are a variety of flavors on the market, the most popular ones include tempura, original flavor, etc., and chips made from other ingredients are also very popular, such as coconut chips.

38. Sesame paste
Tahini was named a hot food trend in 2018. It has a wide range of uses and can be used in salads and as a dip, and is loved around the world.

39. Za'atar spice

The popularity of spices in the Middle East and North Africa is on the rise. Among them, Za'atar spice is the most popular and is popular all over the world.

Za'atar spice contains a variety of herbs and spices, including thyme, marjoram, etc. Google search trends show that the search volume has been climbing:

Home Kitchen Supplies

40. Bathroom Stool

The search volume for bathroom stools has been growing slowly and steadily. It is popular in North America, India, the United Kingdom and Australia, and has good sales potential:


41. Glass jar set

This product is creating a huge buying wave and is one of the most popular home products on Amazon. Although this product has not yet become popular in all regions of the world, it is very popular in the United States:

Glass jar sets come in a variety of shapes and sizes and can be placed in bathrooms, bedrooms, and other similar products include food jars, coffee jars, and more.


42. Reusable straws

As more and more consumers seek environmentally friendly products, reusable straws have become a new trend. This product is now very popular, and many related stores have emerged:


43. Step bookcase

A home product that sellers may consider selling next year is the ladder bookcase, which has maintained stable sales and grew slightly in 2018.


Jewelry products

44. Gold hoop earrings.

As celebrities set the trend, gold hoop earrings have been gaining popularity since 2019. They are most popular in the UK, India, the US, Canada and Australia:


45. Minimalist jewelry:

Less is more. Minimalist style is all the rage. Sales of this product have been stable since 2010. Minimalist jewelry is most popular in North America and Australia, and has great sales potential.

     




Pet Products

46. ​​Pet Beds

Pet beds are a best-selling product that is ideal for sellers looking to enter the pet supplies market. As can be seen from Google Trends, people have been paying close attention to this product.

     



47. Slow Food Bowl

is a popular product that is sweeping the United States. If you sell pet supplies in the United States or the United Kingdom, then you must not miss the Slow Food Bowl. It has been gaining attention since 2014 and has seen a significant growth recently:


Technology Products

48. Smart watches

have been hot-selling for six consecutive years. The peak season is the peak season for sales, and the search volume is also increasing in the off-season:

Smart watches are very popular all over the world. For sellers selling technology products, this product must not be missed.


49. Smart clocks

Smart clocks have great appeal around the world and are a new trend worthy of everyone's attention. Well-known smart clock brands include Amazon Echo Spot, Latme Sunrise, Google Nest Hub and Kello smart alarm clock.


The above are the 49 most popular products in 2020. Sellers can conduct market research according to their needs and find their own popular products.


Compiled by ✎ Mary/
statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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