Don’t know about off-site traffic yet? Here’s a guide to how to achieve off-site traffic

Don’t know about off-site traffic yet? Here’s a guide to how to achieve off-site traffic

● Benefits outside the site   ●  

● Difficulties encountered outside the site   ●  

▷ ① "Not knowing enough about the outside world makes me feel that it's a thankless job"

To put it bluntly, the essence of doing off-site work is to attract traffic, which means spending money to buy traffic for your own listings, with the aim of getting more orders.
 
Just like doing in-site advertising, it means that I can earn back the money I spent. Once my advertisement is out, it brings three natural orders, then I make money. In fact, it is the same as doing off-site advertising. Sellers need to understand whether they can earn back the money they spent and how much they can earn back, which is what we call ROI (return on investment).
 
▷②「I don’t know how to measure the effect and set the standard」

Many people use the number of orders as their measurement standard, which is indeed a very important measurement standard. However, this measurement standard will cause many sellers to fall into a vicious circle, that is, if I lose money on every order, then I have to set the discount so that I do not lose money.

Here we need to pay attention to two data: one is the budget allocated to each product, which measures how much discount you can give and how many discount codes you can issue; the other is whether the conversion rate has increased, which measures how many organic orders have been brought in and how much expenses have been compensated. Knowing the conversion rate is very important to measure whether the channel you choose is effective for your product.
 
▷③『I don’t know how to get started』

When it comes to off-site marketing, many people’s first reaction may be social media such as Facebook, Youtube, Twitter, Instagram, etc., but these channels require a long period of time to accumulate resources or rich promotion experience, which is not easy for small and medium-sized sellers.
 
Therefore, for sellers who do not have sufficient resources and experience, it is recommended to use deal sites.
First, it is easy to use and accurately directs customers to the Amazon platform, so as not to lose customers in the process of jumping; second, buyers on the deal station platform have a strong desire to shop. People may go to social media platforms just for fun, but on the deal station, 98% of buyers are easily attracted by the dazzling array of discounted products.
Of course, there are many deal sites to choose from on the market, which requires sellers to choose carefully .

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