Topped the BS list in 5 days? Amazon has a new explosive technology!

Recently, a new explosive technology has spread among sellers!

A seller was extremely shocked after seeing the following product: "The new product has been online for 10 days and the sales volume has exceeded 2,000. Has Amazon come up with new black technology? What technology can promote products like this? Is there a risk of being banned?"

Are you also shocked when you see the traffic words of this product? The traffic words can exceed ten thousand . Have you ever seen such a simple and crude method?

From the above figure, we can see that:

All three products were self-shipped and were on the shelves for less than half a month. One product was on the shelves for 14 days and sold more than 4,000 units ; another product was on the shelves for 10 days and sold more than 2,000 units . All variants of the best-selling product were on the shelves at the same time, with data starting on June 4 and BS on June 6.

The store recently launched a new product, which reached the top of the BSR list in the Fruit Knives category in just 5 days!

According to conventional thinking, it is almost impossible for a new FBM product to reach this traffic in a short period of time!

By analyzing the product's traffic structure, traffic words, etc., we found that the strategy of this new product link is exactly the same as described in the previous article.

One of the ASINs has entered the top 3 pages of keywords more than 9,000 times in the past seven days (the historical cumulative number is more than 24,000) , with advertising traffic accounting for 99.85% and natural traffic accounting for only 0.15%.

⭐Why can there be so many traffic words?

We are not the seller and can only infer the probability of the operation from the known behavior:

1. Low price + high shipping cost model: Low price is just a means, but it is difficult to obtain high ranking and sales with low price alone. It needs to be promoted with operational means (such as the private domain, off-site promotion, advertising and evaluation you mentioned)

2. Private domain traffic : Private domain traffic is difficult to verify effectively. Although this possibility exists, I personally think it is unlikely.

• A large amount of private domain traffic resources need to be accumulated. Although it can be accumulated through postcards and other means, the entire process requires obtaining buyer information, contact information, reaching buyers, buyers viewing links and placing orders, and continuing to place orders. This places very high demands on private domain traffic. (Continuous orders are a key)

• Buyer loyalty and stickiness of private domain traffic. Judging from the store products and ratings of this seller, the products are not particularly attractive, and it is not a brand seller. Do they really have so many loyal fans who continue to place orders? This kind of product may not be easy to sell even if you give out commissions for evaluation.

• If you have the ability to accumulate so many high-quality private domains, are you willing to invest in such products?

3. Traffic structure: Most of the traffic comes from brand advertising, accounting for about 98%, and natural traffic is less than 2%.

• Low price + high shipping cost with SB advertising can get higher CTR (traffic)

• The biggest doubt is that they only use SB ads and not SP ads. Assuming that they put a lot of SB ads because of the strong link competitiveness, then the conversion rate of SP ads will not be bad, and the effect of SB ads on improving rankings is far lower than that of SP ads (as can be seen from the natural ranking of this seller, its natural keyword ranking is relatively low)

• Rich channel resources: In recent years, many stores have been abandoned due to TRO issues, resulting in the emergence of many cannon fodder accounts.

• A large number of SB advertising words were put in, including many generic words . If you are playing with private domain traffic, you won't spend money like this. Thousands of advertising traffic words indicate that the seller has good sales and a high base of traffic, and SB advertising accounts for more than 98% of the traffic, which means that the investment is very strong. Because the money from the TRO store cannot be recovered, the remaining money in the store must be spent as soon as possible.

4. Black technology sellers work together with factories: sales of new products explode in a short period of time, attracting people’s attention and they go to 1688 to place an order for this product. But after buying and shipping it, they find that there is no sales at all.

According to insiders, this is the product of a "black technology giant" that specializes in unconventional things. The tuition fee is rumored to be 88,000 yuan!

Strictly speaking, the black technology methods mentioned above all exploit Amazon's loopholes. Some operations even constitute violations. Even if you can escape punishment by chance, it is possible that Amazon will hold you accountable later.