Being copied before Prime Day? What your competitors want is...

Amazon sellers may be the most

The most powerful mind

Not only do we need to

Keep smiling like my brother-in-law

We also need to be on guard at all times

A backstabbing attack from a competitor

In recent days, many students have been responding to this question.

That makes Amazon sellers

The group that hates it is back

Yes, what Alice is talking about is follow-selling

This is an Amazon

There is no way to avoid the situation

The original intention of the platform to set up follow-selling is to serve consumers

Convenient for unified brand and different dealers to compete with each other

This way the price is low enough to attract customers to buy

Unexpectedly, it became a hotbed for speculators and piracy.

The problem of following sales has always existed objectively

It’s just that the recent deletion of comments has made everyone tired of dealing with it.

Now that I have slowed down

The trouble of copycat sales is once again in front of sellers

Many students consulted Alice

How to deal with those who copycat sellers

Indeed, following others is like a vampire.

Use a lower price to take the orders that belong to you

No one can stand it.

There is even the following alternative protest against copycats:

During this long period of fighting wits and courage with follow-up sales

Everyone seems to be used to their existence.

But Alice wants to remind everyone

At this critical moment when Prime Day is approaching

The intention of the follower may not only be to sell products under your listing

Maybe it's because

You can't participate in Prime Day

This is not alarmist

As we all know, the conditions for participating in Prime Flash Sales

In addition to implicit review sales and other criteria

The flash sale price for registration is 30 days

20% off the lowest price

This condition is a weapon to pull you into the water

Use within the first 30 days of Prime

Sell ​​your listing at a low price

This will cause the system to determine your

The lowest selling price is the price of the follow-up sale

Then the discount will be calculated based on this price.

This will put you in such a dilemma

Continue to participate in Prime

Your prices are pushed down far below cost line

The more you sell, the more you lose.

Interruption, no Prime participation

The preliminary preparation work is in vain.

There are still a lot of Primes in the warehouse

I don't know when the goods will be sold.

This is really vicious. If you sign up for Prime

Then we must take measures

Preventing this from happening

Alice first talked about the radical cure

This method does exist, but it is not suitable for everyone

One is Brand Gating

Want to follow the sale of products that have passed Brand Gating

It is necessary to provide not only the manufacturer's

Invoice and obtain written authorization

For each brand that follows the sale

Additional payment of $1500.

▲Listings protected by Brand Gating

Another one is Amazon

Exclusive plan shelved

Amazon Exclusives

This is Amazon's 13th

A project launched

However, due to various factors

Not widely implemented

Because the requirements are high, the application approval rate is relatively low

After passing the platform commission, an additional 5% will be added

No seller is allowed to follow the sale

Of course, including my own trumpet

The two methods mentioned above are certainly effective

But the high threshold is daunting

Alice will also introduce

Several general methods

Everyone can use it, but the effect varies from person to person.

1. The mainstream method officially recognized is brand registration

Having a record is the basis for filing a complaint to the authorities about follow-selling

It also guarantees your listing

The last line of defense against arbitrary tampering

2. Test buy

Use the buyer's account to place an order.

Then warn the follower to cancel the sale.

Threatened to file an AZ complaint if the follow-selling is not removed

3. Email bombing

This is another solution with Chinese characteristics.

But it is indeed a method that is only used as a last resort

Amazon's response to emails from buyers

Reading replies is counted towards seller performance

This will eventually affect the sales of the entire listing.

So it is a last resort that will not be taken lightly.

The effect is quite significant

Most follow-up sales will be due to performance considerations.

Fear and thus give up the act of copying

Students who are struggling in the quagmire of copycat sales

You can try to combine the above methods

Can effectively reduce the losses caused by following sales