Misfortunes never come singly! Amazon's advertising algorithm has undergone a dramatic change!

As Amazon’s advertising business continues to grow, in the future, Amazon operators who understand on-site CPC delivery and data analysis will become the “hot commodity” in the industry!

After all, this isn’t the first time that “Sponsored” has replaced “organic search results.”

The natural recommendations on the detail page are replaced by advertisements

Recently, foreign media broke the news that according to a survey by Marketplaces pulse, natural recommendations on Amazon product detail pages are being replaced by sponsored advertising positions.

You can see that now in some categories of Amazon, there are two "Sponsored" ad positions below the five-point description on the Listing page. One is believed to be well known to everyone, and the other is for reviews of 4 stars or above, and it has a "Sponsored" logo, which means that this ad position has higher requirements and the review must be 4 stars or above to appear.

Before this, the general detail page would have several recommendation positions such as "Sponsored Products" , "Customers who bought this product also bought" and "Customers who viewed this product also viewed" . However, Amazon has quietly added "4 stars and above" advertising positions to some category detail pages, reducing the number of natural recommendation positions. Is this a disguised way of forcing sellers to "burn advertising"?

This obvious behavior of tilting traffic toward its own brands aroused the anger of the media and third-party sellers. In addition, all countries are paying attention to the issue of Amazon's monopoly, so Amazon quietly withdrew or changed the placement of this unfair competition display.

The original intention of all this may be related to its growing advertising business.

Amazon advertising revenue may surpass AWS

According to foreign media reports, Amazon's advertising department had revenue of more than $10 billion in 2018. Amazon "Sponsored" began to appear on the detail pages of more and more products. eMarketer predicts that by 2020, Amazon's advertising department will account for 10% of US digital advertising spending, second only to Google and Facebook.

Piper Jaffray, an American investment bank, predicts that Amazon's advertising revenue will surpass Amazon's AWS business in 2021 and become the company's main profit engine. You know, AWS business is an extremely important source of Amazon's profits. It can be seen how considerable Amazon's advertising revenue is!

As the advertising business becomes a new profit growth point for Amazon, the importance of advertising within Amazon will certainly increase significantly. In the recent policy update by Amazon, Sponsored Brand ads can be added to videos, which is likely to intensify the competition for advertising positions among sellers!

It is foreseeable that Amazon advertising will have a greater impact on traffic distribution in the future, and Amazon advertising will become more and more competitive. In any case, I still hope that my brother-in-law will try to cut leeks less, after all, advertising is becoming more and more expensive now!

21 postal countries announce suspension of China services

Due to the impact of the epidemic, logistics issues have become a major concern for cross-border sellers after resuming work.

Previously, the news that the United States announced the suspension of postal parcel exchanges with China caused a sensation in the circle, but the truth is far more cruel than it is now.

Up to now, postal services in more than 20 countries have announced that they will stop accepting and sending letters and parcels to the "mainland" of China!

Due to the impact of the epidemic, airlines in many countries and regions have suspended their operations in mainland China. It is understandable that postal services in various countries have announced the suspension of their operations in China. I believe that as the domestic epidemic is brought under control, international logistics operations will resume within a certain period of time!

In this special period, let us work together and cope with it together. I believe everything will be fine!

(Source: Cross-border Live)