There are a large number of sellers on the Amazon platform, and the number of listings is also countless. Many sellers do not work on the same product for many years. Some products are not sold well and are neither restocked nor removed from the shelves. These unattended listings become zombie listings .reason1. The store operation is interrupted and suddenly stops operating, and the listing suddenly exits the stage. This kind of listing is very good. 2. Don’t sell the product when it’s replaced, or leave it to fend for itself when it’s not doing business anymore. 3. Risky ASINs: Short-term rush to make a profit and then change 4. Worthless ASIN: Dead with a review score below 3.24 5. Dangerous type: The sales rights are suspended, the listing is closed because it is not allowed to be sold, the store is in the complaint period, etc. advantageIt can increase a lot of VP reviews in a short period of time, improve listing conversion, reduce promotion costs, and increase profit margins. risk1. If the seller has a brand, there is a risk of infringement 2. After being discovered by the buyer, the buyer complained and reported, resulting in the listing being removed from the shelves or the account being blocked How to find zombie listings1. Search keywords through Google United States: site:www.amazon.com currently unavailable + keyword France: site:amazon.fr Actuellement indisponible + keywords UK: site:amazon.co.uk Currently unavailable + keyword Germany: site:amazon.de Nicht verfügbar+keywords Spain: site:amazon.es "No disponible" + keywords Italy: site:amazon.it Attualmente non disponibile + keywords 2. Search the catalog through the background, add new products, directly enter the product keywords and select the category to search How to operateYou can merge listing variations by registering variations, following sales, and uploading forms in batches. Alternatively, sellers with independent websites can upload the product to their own independent website, and then open a case with the independent website link with pictures and UPC and contact customer service directly to merge the products. NoteThe merger must have the same brand. If the brand cannot be changed, the merger cannot be made. The categories must also be consistent, otherwise it is easy to violate the rules. Seller response1. It is better to believe it is stylish: occupy the spot first, find the listing with many reviews and high scores first, and then claim it as your own. 2. Large-scale and courageous: Get so many reviews for free, save a lot of evaluation fees, the purpose is direct and the effect is quick, it would be a waste if you don’t do it, if there are any problems, you can just start over. 3. The wait-and-see type: Let other friends go first, see how it goes, and if it works, go for it as soon as possible. Amazon warningDue to the seller’s recent abuse of ASIN variations, they are currently creating product detail pages for invalid variations and are therefore unable to start selling on Amazon again. remindThe merger may bring temporary pleasure, but the safety of your store is not guaranteed. Please block those who pursue short-term goals. References |
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