What to do if Amazon automatic ads have zero exposure and zero clicks

What to do if Amazon automatic ads have zero exposure and zero clicks

In Amazon automatic advertising, if there is a phenomenon of high exposure, low clicks, and low conversions, it is generally due to problems with the main image, title, or ad position. But have you ever seen a situation where automatic advertising has zero exposure and zero clicks but still has orders? I believe most of you will be a little confused. In fact, this situation is real, mainly due to the following three reasons:

First , system delay. This means that the data for automatic advertising is already available, but the background has not been updated in time, and there is a delay in the advertising data. We can wait and check the data again in a day or so. Generally, the data will begin to appear in the system at this time. Note that if the advertisement has zero exposure, zero clicks, and zero conversions, it is very likely that our link has been added with banned words by the opponent, such as adult products, medicines, and other descriptive words. If they are judged as banned products by the system, the link will be directly changed to dog, and the advertisement will stop automatically. At this time, we should modify it immediately, refresh the listing, or contact customer service to change the link back. In addition, if the shopping cart is snatched away by the opponent when the automatic advertisement is turned on, the advertisement will stop automatically. Suddenly there is no exposure, click, or conversion.

Second , we have made parent-child variations. If one of our links has three sub-links and all of them have this type of ad, it is very likely that the consumer clicked on sub-link A to come in, but purchased sub-link B. In this way, the ad click data will enter the ad that directly clicked on A, but the order data will enter sub-link B. Sub-link B will not have any other exposure and click data.

Third , orders from super small words are special cases, and the possibility is relatively small. When a new link is just launched, the natural rankings of general keywords are very low, and generally no orders will be placed. At this stage, many sellers only run automatic ads. If they are lucky, they will occasionally get a natural order, which is likely to be through super small words. So even if the automatic ads have no exposure and clicks, many people attribute the reason for the orders to the automatic ads, but in fact, you don’t need to care too much, because this type of word is sporadic, the keyword search volume is very small, and the probability of an order is also very small. Even if we run manual ads specifically, basically no orders will be placed, so we can ignore them and skip them directly. Therefore, it is not surprising that the automatic ads have zero exposure and zero clicks, but there are still orders. You can eliminate the above factors one by one, and then follow your normal advertising strategy.

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