Temu has invested tens of millions of dollars in advertising, and its popularity in the United States is as high as 88%!

It was learned that on April 17, according to a YouGov survey , Temu has quickly gained popularity in the United States with its diverse marketing strategies and tens of millions of dollars in advertising investment.

YouGov surveyed 700 adults aged 18 to 65 in the United States. The data showed that 88% of the respondents had heard of Temu. As many as 95% of female respondents said they had heard of Temu, while the proportion of male respondents was 80%. At the same time, 52% of the respondents said that they knew about Temu from the platform's advertisements. Among the respondents who knew about Temu, 77% had seen Temu's advertisements in the past three months.

Although Temu has gained high brand awareness, data shows that 56% of respondents have never purchased goods from Temu. Among the respondents who have purchased goods from Temu, 24% said they would shop from the platform again, while 15% said they were not likely to buy again.

In addition, shopping intentions also vary by age. 34% of respondents aged 18-29 are likely to repurchase, while 22% of respondents aged 30-44 are likely to do so. Respondents aged 45-64 are most likely to never shop at Temu.

In the past two years, Temu has purchased advertising space in the Super Bowl, the most watched game in the United States. It is understood that the cost of each 30-second advertisement is as high as 6.5 million to 7 million US dollars. Temu said that it hopes to increase its popularity through the largest possible event and let more consumers enjoy a preferential and free shopping experience.

Editor ✎Rayna/

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