42% of American consumers oppose tariffs on Chinese goods, price increases may affect platforms such as Temu

It is learned that on February 19, according to foreign media reports, a new survey conducted by Omnisend revealed different evaluations of Temu and Amazon by American consumers. Although Temu offers greater discounts, its trust and product quality in the US market still face challenges, and changes in tariff policies also have a direct impact on consumer choices.

It is understood that the survey analyzed the differences between Temu and Amazon in terms of cost, product quality, inventory matching frequency, etc. The study found that the discounts offered by Temu were significantly higher and more frequent than those offered by Amazon, with discounts of up to 98% in some product categories, while Amazon's discounts were 67%. Consumers can save an average of 40% when shopping on Temu, saving $13.37 per item.

In a supplementary survey of US consumers, 53% of respondents said they had shopped on Temu in the past year, with 5% shopping multiple times a week. Despite Temu's large number of shoppers, only 5% said they trusted the platform. In contrast, Amazon has a higher level of consumer trust, with 75% of respondents having shopped on Amazon, 18% of whom shop at least once a week, and 87% trusting Amazon. In addition, 40% of respondents have shopped on Shein in the past year, while 24% have tried to buy low-priced items on AmazonHaul.

After analyzing the product matching of the two platforms, the study found that 77% of Amazon products have similar products on Temu, and 1 in 10 products are the same. However, Omnisend's analysis further pointed out that many of the discounted products on Temu may be counterfeit products, and some reviews may be manipulated. In addition, the shipping time of Temu products is generally longer than that of products on Amazon or other US platforms.

Omnisend also surveyed American consumers about their views on tariffs on Chinese imports. 42% of respondents opposed new tariffs on Chinese goods, 34% supported it, and 24% remained neutral, with 56% worried that tariffs would lead to higher prices for Chinese goods. For goods on platforms such as Temu, 29% of respondents said they would immediately stop buying or reduce their purchases if the prices of goods on these platforms rose due to tariffs. More than 20% of respondents said they would continue shopping on these platforms unless prices rose significantly.

Overall, although Temu has attracted a large number of consumers through large discounts, it still faces certain challenges in terms of consumer trust, product quality and shipping speed. Compared with Amazon, Temu's user loyalty and trust are lower, but its price advantage is still a key factor in its appeal. With the change of tariff policy, Temu's future market performance may be affected.

Author ✎ Rayna/

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