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I sigh deeply and wipe away my tears, lamenting how difficult it is to run a business. In the process of compliance rectification in recent years , Amazon's policies have become increasingly tightened, and the review of off-site, fake orders, and associations has become more stringent. With a series of compliance review policy changes, a new round of scanning for second-instance video verification is also imminent. A large number of sellers triggered the second-instance video verification
It is learned that recently, a large number of sellers reported receiving a second video verification email from Amazon . Amazon said in the email:- Sellers who receive this notification are required to complete additional identity verification before they are eligible to sell products on Amazon.
- During the review period, sellers are required to present the original ID and business license submitted during registration.
▲ The picture comes from Zhiwubuyan Key points: Sellers who receive this email must make an appointment for a video call within 7 days and provide original documents to verify their identity during the review period, otherwise they will lose their sales qualifications and face the risk of account suspension. At present, some sellers have stated that they were rejected after submitting authentic information to Amazon many times, and finally their stores were closed. Even the reply at the appeal window was "not enough information was obtained to delete the violation." ▲ The picture comes from Zhiwubuyan There are even sellers who, after failing video verification, not only had their store on the site that triggered the verification closed, but their accounts on other sites were also implicated.
▲ The picture comes from the seller communication group
It is understood that generally speaking, there are two main situations that trigger the second review. One is that the store will be reviewed immediately after registration, and the other is that Amazon will review it again when the turnover reaches a certain threshold during operation.
However, according to feedback from multiple sellers, a new change has occurred in the recent Amazon second review: in addition to the two types of stores mentioned above, purchased stores are also the "hardest hit areas" that trigger the second video verification. Some sellers speculate that this may be related to the verification algorithm that Amazon just patented last year. The algorithm uses a combination of software and hardware to capture the seller's actual location and real payment tool information, and uses a machine learning model to screen existing stores and store opening applications. Once a store screened by the algorithm has a problem, it will trigger a video verification. However, so far, there is no clear evidence that the large-scale triggering of video verification this time was caused by the algorithm. But there is no doubt that in the process of accelerating compliance, Amazon has become more stringent in the identity verification of sellers registered in stores. Second review video verification matters needing attention
It is learned that as early as August last year, Amazon had launched a wave of account bans due to the second-instance video verification. In the previous article "Breaking news! Second video verification strikes again, a large number of sellers are scanned!", many sellers reported that they received emails for second video verification, and if they fail to pass the video verification within the specified time, they will face the risk of account suspension. ▲ The picture comes from the seller communication group From the above, it can be seen that video verification may have gradually replaced the second-review mechanism and become the main method of verifying the identity of sellers. Given that video verification collects a lot of personal information, legal experts have recently questioned this review method, believing that Amazon has violated China's Personal Information Protection Law and that the seller's personal information collected through video verification may be transmitted, processed and used overseas. However, Amazon has not responded to this so far, and the video verification on the platform is still in the stage of large-scale triggering. For sellers, the top priority is to deal with the video verification issue. Based on the experience of sellers who triggered video verification on a large scale in the last wave, we have also summarized the precautions and possible questions for Amazon video verification , which are provided for your reference: Video verification process: Step 1: After receiving the email, the seller needs to make an appointment for a convenient time for video authentication. Step 2: After making an appointment, you will receive an email within 24 hours before the verification, which will inform you of the website for video verification and the meeting number. Step 3: According to the above instructions, click on the video link to verify the relevant information. Materials needed for video conferencing: 1. Original Chinese citizen ID card or passport. 2. Paper version of business license. The name of the legal representative should be shown on the business license, which should be consistent with the name on the ID card. 3. Supply chain and product information, such as purchase contracts, logistics information, credit card bills, utility bills, etc. If you are not the legal representative of the company: Please arrange for the legal representative of the company to complete identity verification via video conference, or ensure that you have been authorized by the company and can bring the original ID card and business license of the legal representative to complete identity verification at the appointment. Notes on video verification: Before verification begins, it is recommended to log in to your account using the local network. Using a vps or ZiNiao IP may not enable the camera. Download Amazon Chime from Google, open Amazon Chime, or directly enter the email notification URL https://chime.aws/xxxxxxxxxx to enter, enter the meeting ID, and enter the legal person name. First: Language issues: Those who make appointments can speak Mandarin. The English reviewers will bring their own translators. The legal person can answer directly in Chinese. If you don’t understand something, To allow the other party to type in the chat window on the screen; Second: Generally, the legal person conducts the verification alone. If the legal person is an elderly person, someone can assist him/her. Third: You need to show your business license and ID card during a video call. The video with your ID card and the person will be recorded; Fourth: You need to prepare the purchase contract, logistics information, credit card bills, water, electricity and gas bills and other materials in advance, and make sufficient preparations in advance; Fifth: After the interview, send all the information to the email address specified by the interviewer. It can be sent in multiple emails, and each email should not exceed 10MB. Example questions for video verification: 1. Legal person identity verification: legal person's name, ID card, date of birth, zodiac sign, etc.; 2. Account authenticity verification: the documents submitted when applying for Amazon, company name, business license, registration date, email address, source of funds, etc.; 3. Authenticity verification of credit card payment account: the last four digits of the credit card, bank, registered mobile phone number, bank statement, etc.; 4. Authenticity verification of brand companies and suppliers 5. Account sales & sales data 6. Amazon Knowledge Trial 7. Check current account issues Compiled "The Most Complete Amazon Video Verification Answers on the Internet" 👇 Follow the official account [Cross-border e-commerce]👇 Reply with the keyword "video verification"
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