Black Friday Cyber ​​Monday registration is now open! What new opportunities are there for this year's big sale?

In the past two days, Amazon’s European and American sites have successively announced the registration windows for this year’s Black Friday and Cyber ​​Monday!

Taking the latest published European site data as an example, this year-end promotion is divided into the following nodes:

November 8 to November 21: Black Friday pre-sale, two weeks.

November 22 to November 28: Black Friday event week (Black Friday event lasts 48 hours, from 0:00 on November 25 to 24:00 on November 26)

· November 29 to December 5: Cyber ​​Monday activity week (Cyber ​​Monday activity is on the 29th)

The activities of the US and European sites are based on local time, but the registration windows are very different. The deadline for the online Black Friday flash sale on the European site is October 8, while the deadline for the US site is September 17. Similarly, the latest entry time for the two sites is also different, November 5 for the European site and November 3 for the US site.

Similarly, this Black Friday Cyber ​​Monday will also have two free activities: Prime exclusive discounts and Black Friday coupons. However, registration for these two activities is not available in the backend of both sites at present. It is expected that the registration window will be opened after the official announcement.

Last year's Black Friday Cyber ​​Monday was affected by the delayed Prime Day, which diverted most of the traffic and potential orders. As a result, the response to last year's Black Friday Cyber ​​Monday was relatively average, and sellers generally said that they had a fake promotion. What will Amazon do on Black Friday Cyber ​​Monday this year?

This year's Black Friday faces the same question as last year: Will Amazon hold a "second Prime Day" in October?

Before the news of this year's Member Day was announced, foreign media received an internal leak saying that this Member Day would be held in advance and another big promotion would be held at the end of Q3 or the beginning of Q4.

The first part of the leak is correct. This year's Prime Day was indeed advanced by more than half a month, from July 15 to June 22. The second part of the leak is also more credible. If the "second Prime Day" is really held in October, the effect of this year's Black Friday Cyber ​​Monday will be hard to say.

However, so far, there has been no official news about this "second Prime Day", and if there is such an event, the registration window should have started. It would be too late to prepare for such a big event. So there is no news yet, either Amazon is not planning to do it, or the event is very small , and it cannot be compared with Black Friday Cyber ​​Monday Member Day, so it is a small event and does not require advance preparation.

Therefore, you can rest assured to prepare for Black Friday and Cyber ​​Monday as the top priority in the second half of the year, including stocking up and operating rhythm, which should be arranged and planned according to the nodes of Black Friday and Cyber ​​Monday. (Sellers who need a guide for preparing for the peak season can scan the code at the end of the article to find me to receive it)

It is worth noting that Amazon also emphasizes a rule that when you sign up for the LD event of the big promotion festival, the list of eligible products displayed in the background will change every week! Maybe this week you see that a certain product can be registered for the Black Friday promotion, but next week you will not be able to register!

So if you don’t see the product you want to apply for the promotion in the recommended position, you can wait and see, and do a good job of ranking and page of the target product. Maybe it will have a chance to be caught by the recommendation algorithm and be ranked in the promotion LD recommendation next week. Putting aside the LD effect, according to the official attitude, Amazon still gave new products a lot of opportunities this year . We can look forward to whether Amazon will release new gameplay or changes to the two free activities in the future.