What is a Niche Product? Niche Product Reviews

Classification

Niche markets can be further segmented based on demographics (age, location), purchasing power, etc. For example, sports shoes can be segmented into three niches: sports, fitness, and fashion, based on product demand and target consumers.

Finding Niche Product Ideas

1. Identify your own strengths, start from the products you are interested in, and contact more suppliers.

2. Identify the audience, understand the types of potential users, and determine the audience’s age, position, and financial status to measure interest and profit.

3. Investigate the market to determine whether it is feasible

4. Evaluate competitors and determine their traffic and current SEO status. Focus on investigating who your competitors are, who their customers are, what content, delivery options, and prices they offer, etc.

How to investigate

1. Search through eBay

Use Datalabs eBay to view product types and sales in each category. Sellers can search for a variety of products from antiques to video games, and can also search by keyword.

2. Use Google Trends

Google Trends is a great resource for investigating market trends, consumer interests, and search data. Not only does it show search volume over the past five years, but it also lets you see what products consumers around the world are most interested in.

3. Use Amazon Search

Amazon is a great place not only to search for niche categories, but also to see what products are selling.

4. Use Google’s Keyword Planner to further segment your keywords

Sellers can use Keyword Planner to get niche product ideas and check the market demand for products. Start by clicking "search by words and phrases", then enter a large category or subcategory, select the market you are interested in, and finally click the "get ideas" button.

Niche Products Over the Years

Top 10 Niche Products of 2015

The hottest niches in 2015 are about hobbies. People are willing to spend a lot of money on things they love. The top 10 niches are:

1. Aquariums

2. Backpacking

3. Deep Sea Fishing

4. Home Brewing

5. Bowhunting

6. Model Trains

7. Arts & Crafts

8. Gardening

9. Doll Houses

10. Scuba-diving (deep sea diving equipment)

Top 10 Niche Products of 2016

2016 was the year of the upsell. Sellers boost sales by selling products related to their main product. Here are the hot niches of 2016, along with some creative upsell ideas.

1. Power Tools -> Upsell Idea: Woodworking Product Design

2. Drum set -> Upsell idea: Drumming tutorial

3. Gun Bag -> Upsell Idea: NRA Member

4. Wallpaper -> Upsell idea: Interior design consultation

5. Snowboards -> Upsell idea: Snowboard bags

6. Trampoline -> Upsell idea: Safety net

7. Fireplace -> Upsell idea: Fireplace screen

8. Desk -> Upsell idea: Office chair

9. Home Bar -> Upsell Idea: Bar Stools

10. Swimming pool -> Upsell idea: swimming pool cover

Top 10 Niche Products of 2017

In 2017, niche products based on people’s hobbies and conducive to creating Facebook groups became popular. If sellers create a lively Facebook group, they can get a lot of organic traffic and referral traffic (which means you can sell more products to customers). The top 10 niche products are as follows:

1. Mixed Martial Arts Training Equipment: Taking advantage of the mixed martial arts (MMA) craze.

2. Spelunking: This is a competitive hobby, such as "who can crawl into a very small hole" competition. In addition, it is a group activity.

3. Survival preparation tools: such as tools provided for "doomsday preparers".

4. Pet supplies: People not only like to keep pets, but also want to talk about their pets.

5. Remote Control Cars & Planes: Not just for kids. Some adults also love to spend money on these niche products.

6. Rock climbing equipment: This is also a group activity. Many rock climbing enthusiasts join local rock climbing Facebook groups to meet fellow climbers and discuss climbing topics.

7. Lawn care tools: Lawn care tools are important for families who want to win the "Lawn of the Month" competition.

8. Robots: Expensive “toys” for adults. There are even robot competitions.

9. Bio-Hacking: A major trend that has become popular in recent years.

10. Amateur photography: such as light boxes, racks, green light screens, filters, etc.

Top 10 Niche Products of 2018

Here are 10 niche products that will bring in a lot of repeat customers in 2018:

1. Racing bike wheels

2. Skeet Launcher

3. Grill

4. Photography Light

5. Ceramics

6. Automatic pet feeder

7. Mobile Bar

8. Commercial kitchen equipment

9. 3D Printer

10. Bow Hunting Equipment